Product Marketing & Marketing Intern

DIRECTV Open · verified Sep 10, 2026

El Segundo Full-time Junior Product Marketing

Entry-level Product Marketing role at DIRECTV. El Segundo · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Help shape and carry out marketing strategies
Support product roadmaps and build business cases
Study viewing patterns and suggest promotional approaches
Assess content value against acquisition costs with models
Test products and user experiences while supporting campaigns and team events

What you bring

Study marketing, management, analytics, business, digital marketing, advertising, journalism, public relations, media management, or a related subject
Use Microsoft Office Suite confidently
Communicate clearly in writing and conversation
Stay organized, prioritize work, and take ownership while learning
Show interest in marketing, media, and digital innovation

Who this fits

You’ll suit this role if you want hands-on exposure to product marketing, brand strategy, communications, digital marketing, and business planning. It is a ten-week remote internship open anywhere in the United States, with two stated program tracks. You must already have, and retain, full U.S. work authorization.

From the employer

Please provide the following information:

At DIRECTV, we're transforming the entertainment experience through innovative products, cutting-edge technology, and customer-first solutions. Our teams are shaping the future of how millions of customers discover, access, and enjoy content anytime, anywhere.

Dive into Product Management and Marketing as a Summer Intern!

As a Marketing Intern, you'll gain hands-on experience working alongside leaders across Product Marketing, Brand Strategy, Marketing Communications, Digital Marketing, and Business Planning. You'll contribute to real business initiatives, collaborate with cross-functional teams, and develop skills that directly impact DIRECTV's marketing strategy and customer experience.

In this role, you may work on:

Supporting the development and execution of marketing strategies
Contributing to product roadmap planning and business case creation
Analyzing viewership trends and recommending promotional strategies
Building models to evaluate content value vs. acquisition cost
Conducting product validation and user experience testing
Assisting with internal culture initiatives and team-building events
Collaborating on marketing campaign strategy and execution

Who We’re Looking For:

Majors: Marketing, Management, Business Intelligence/Analytics, Business Administration, Digital Marketing, Advertising, Journalism, Public Relations, Media Management, or related fields.
Proficiency in Microsoft Office Suite
Strong written and verbal communication skills
Well-organized with the ability to prioritize tasks
Self-motivated and accountable, with a willingness to learn
Passion for marketing, media, and digital innovation

Program Details

Duration: 10-week remote internship (This is a remote position that can be located anywhere in the United States.)
Program Dates: Track 1 (6/7/27 – 8/13/27) or Track 2 (6/14/27 – 8/20/27)
Eligibility: Must have full U.S. work authorization now and in the future
This position can earn $$20 - $28 per hour, not to mention all the other amazing rewards that working at DIRECTV offers. (Undergrad $20 per hour; Grad $28 per hour)

Ready to explore the possibilities? Join DIRECTV and help shape the future of entertainment while gaining meaningful, real-world marketing experience.