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Product Marketing Manager

signalandstrand Open · verified Aug 17, 2026
El Segundo Full-time Manager Product Marketing

Mid-level Product Marketing role at signalandstrand. El Segundo · full-time · $100,000–$135,000 base.

SalaryStated by signalandstrand
$100,000 – $135,000
Base salary for this role, in USD per year, as published in the posting.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Build and run go-to-market plans for assigned launches and product extensions
  • Turn product features into positioning, messaging, and sales enablement content
  • Coordinate launch budgets, regional execution, creative assets, and campaign timelines
  • Use competitor and consumer insights to sharpen product positioning
  • Report on launch KPIs, campaign results, and eCommerce or Amazon performance

What you bring

  • At least four years in product marketing, brand marketing, or a related field, preferably in global technology or consumer electronics
  • Experience supporting or leading go-to-market work for product launches
  • Working knowledge of eCommerce and digital retail, with Amazon experience valued
  • Clear written and verbal communication, including turning technical features into customer value
  • Cross-functional organization and performance analysis skills while managing multiple launches

Who this fits

You’ll suit a hands-on product marketer who can coordinate Product, Brand & Creative, Sales/Commercial, and Marketing Operations. The role calls for organized, detail-focused work across several launches and a data-informed approach to performance. You’ll work from El Segundo, California, in a hybrid model with regular in-office collaboration.

From the employer

In a world of noise, we find the signal — the pulse of potential. We weave the strands of talent, vision, and purpose into organizations that endure. Blending intelligence with intuition, we honor the human art of connection at the heart of every great company.

About the Job

Signal & Strand is partnering with a leading global technology company to appoint a Product Marketing Manager. This role owns go-to-market execution for a defined set of products, translating category strategy and brand narrative into compelling launch plans, sales enablement, and customer-facing messaging.

Reporting into the product marketing leadership team, this person will be a hands-on operator who partners closely with Product, Brand & Creative, and Sales/Commercial teams to bring products to market with clarity, consistency, and impact.

Key Responsibilities

  • Develop and execute go-to-market plans for assigned product launches and line extensions
  • Craft product positioning, messaging, and sales enablement materials aligned to the global narrative
  • Partner with Product Management to translate roadmap and feature sets into customer-facing value propositions
  • Support launch budget planning and track spend against plan
  • Coordinate with Brand & Creative to ensure launch assets are on-strategy and on-brand
  • Work with regional commercial teams to support and localize in-market execution
  • Monitor competitive landscape and consumer insights to inform positioning
  • Track and report on launch KPIs, campaign performance, and eCommerce/Amazon metrics
  • Collaborate with Marketing Operations on campaign logistics, timelines, and asset delivery

Ideal Profile

  • 4-7 years of experience in product marketing, brand marketing, or a related role, ideally within a global technology or consumer electronics environment
  • Experience supporting or leading go-to-market execution for product launches
  • Familiarity with eCommerce and digital retail ecosystems; Amazon experience a plus
  • Strong written and verbal communication skills, with the ability to translate technical features into clear customer value
  • Comfortable working cross-functionally with Product, Creative, and Sales/Commercial stakeholders
  • Detail-oriented and organized, with the ability to manage multiple launches simultaneously
  • Data-informed approach to evaluating campaign and launch performance

Location & Work Model

  • El Segundo, CA
  • Hybrid work model with regular in-office collaboration

Compensation

Base Compensation Range: $100,000 - $135,000 USD + Bonus

Base Compensation Range$100,000—$135,000 USD

Equal Opportunity & Non-Discrimination Statement
Signal and Strand is an Equal Opportunity Employer. We—and our clients—do not discriminate in employment or contracting on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, military or veteran status, or any other characteristic protected under applicable federal, state, or local laws.

We comply fully with the provisions of the U.S. Equal Employment Opportunity Commission (EEOC) and the California Fair Employment and Housing Act (FEHA). All employment decisions are made based on qualifications, merit, and business needs. We are committed to providing a workplace that is inclusive, respectful, and free from discrimination, harassment, and retaliation.

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