Lead Generation Specialist

Directors Investment Group dig.family Open · verified Sep 18, 2026

Abilene Full-time Mid-level Demand Generation

Mid-level Demand Generation role at Directors Investment Group. Abilene · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll move direct-mail and Facebook boost campaigns from kickoff through completion
You’ll keep agents, managers, funeral homes, and vendors aligned on campaign updates
You’ll coordinate with writers and designers to meet client needs and deadlines
You’ll review vendor pricing, list rentals, production timing, and discrepancies
You’ll track concurrent campaigns, maintain records, and chase overdue deliverables

What you bring

You have one to two years of marketing coordination, project support, or administrative experience
You communicate clearly in writing and conversation and provide strong customer service
You can resolve issues, manage overlapping deadlines, and stay accurate under pressure
You’re organized, dependable, accountable, and comfortable with Microsoft Office applications

Who this fits

You’ll suit this role if you’re self-directed, adaptable, disciplined, and attentive to details. The position is based in Abilene, Texas, and supports funeral home clients through collaboration with agents, managers, vendors, and marketing partners. You’ll work in a company culture built around service, integrity, honesty, respect, love, growth, and community.

From the employer

Does this describe you?
Organized
Adaptable
Disciplined
Detail-Oriented

If so, let’s talk!!

We are seeking a self-motivated person to join our team as a LEAD GENERATION SPECIALIST. The person selected will work closely with agents, managers, funeral homes, and the Funeral Directors Life Marketing team to create and expedite a Marketing plan. The LEAD GENERATION SPECIALIST is also responsible for making creative suggestions to help our funeral home clients gain quality leads and achieve good financial results.

Responsibilities

Communicate and reinforce the mission and vision of DIG and its subsidiaries.
Exemplify DIG core values of love, growth, and community.
Coordinate and expedite direct mail and Facebook boost campaigns from initiation to completion.
Serve as the primary point of contact for assigned campaigns, ensuring timely communication among agents, managers, funeral homes, and vendors.
Collaborate with copywriters and graphic designers to ensure campaign materials meet client specifications and deadlines.
Consult with vendors regarding pricing, list rentals, production schedules, and discrepancies.
Track multiple campaigns simultaneously and maintain accurate project documentation.
Monitor campaign timelines and follow up with stakeholders to ensure deliverables remain on schedule.
Provide responsive customer service to internal teams and funeral home clients.

Qualifications:

Minimum of 1–2 years of experience in marketing coordination, project support, or an administrative role preferred.
Experience working with direct mail campaigns or social media advertising preferred.
Clear and professional verbal and written communication skills.
Strong customer service orientation.
High attention to detail and accuracy.
Effective problem-resolution skills.
Ability to manage multiple projects within tight deadlines.
Strong organizational and time-management skills.
Dependability and accountability in completing assigned tasks.
Proficiency in Microsoft Office applications.

About Funeral Directors LifeFuneral Directors Life, a subsidiary of Directors Investment Group (DIG), offers an award-winning workplace that is truly one-of-a-kind. Funeral Directors Life is a full-service preneed insurance company. We help funeral directors grow their businesses and serve more families every year. With Funeral Directors Life’s preneed programs, at-need solutions, and marketing services, funeral owners and directors can start saving time, growing their businesses and increasing profitability in a rapidly changing marketplace.DIG has been recognized with numerous workplace awards, including the prestigious FORTUNE magazine “Best Small & Medium Workplaces” List, the “Best Workplaces in Finance & Insurance” List, the “Best Workplaces for Millennials” List, and the “Best Workplaces in Texas” List. The company is also a winner of the top 100 “Best Companies to Work for in Texas,” published by Texas Monthly.Based in Abilene, TX, DIG offers a unique corporate culture and benefits that our employees love! Founded on Christian principles of leadership through service, integrity, honesty, and respect, the company is dedicated to serving the funeral profession and helping funeral homes enhance their service to families in a rapidly changing marketplace. In fact, our mission is "to be known as the best, most-respected provider of service to the funeral industry."So, what makes DIG such a great place to work? We apply these same principles to how we treat our employees: offering excellent compensation, a fun, friendly, and supportive work environment, and more benefits and perks than we can mention; including employer-paid health coverage, 401 (k) matching, life insurance, an on-site clinic, a 24-hour fitness center, free fresh fruit and beverages, a corporate university, book studies, and many personal growth opportunities for mind, body, and soul.An Equal Opportunity Employer