Key Account Manager Off-Trade
At a glance
Mid-level Account Management role at Diageo. Hamburg · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Set the customer strategy and create joint plans tied to sustainable growth and sales targets
- Build decision-maker relationships and lead productive commercial negotiations with key customers
- Use customer, consumer, shopper and competitor insights to identify opportunities and activate them with internal teams
- Plan trade investment, review account results and change activities when performance calls for it
- Maintain reliable forecasts, customer records and post-activity reviews for decision-making
What you bring
- Around three to five years in sales or key account management, ideally within FMCG
- Commercial experience covering customer planning, account performance and trade investment
- Strong relationship-building and negotiation skills, with the ability to align teams behind customer plans
- Fluency in German and English, plus a business or economics degree or equivalent experience
Who this fits
You’ll suit a commercially minded account manager who is comfortable with data, organised in execution and practical when solving problems. The role is based in Hamburg and is a permanent, full-time position. Experience in spirits or beverages is welcome, and the work calls for close collaboration across teams.
From the employer
Job Description :
Job Title: Key Account Manager Off-Trade
Location: Hamburg, Germany
Contract terms: Permanent
About the Function
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the Role
We are looking for a Key Account Manager to grow customer partnerships and turn strong plans into measurable results. In this role, you will shape the account strategy, work closely with colleagues across the business and help customers and Diageo grow together.
Top Accountabilities
- Own the customer strategy and build joint business plans that support sustainable growth and agreed sales targets.
- Develop trusted relationships with customer decision makers and lead constructive commercial negotiations.
- Spot opportunities using customer, consumer, shopper and competitor insights, then turn them into action with cross functional teams.
- Plan and assess trade investment, monitor account performance and adapt activity based on results.
- Keep forecasts, customer information and post activity reviews accurate and useful for decisions.
About You
- Around 3 to 5 years of experience in sales or key account management, preferably in FMCG; spirits or beverages experience is welcome.
- Sound commercial understanding, including customer planning, account performance and trade investment.
- The ability to build relationships, negotiate well and bring different teams together around a customer plan.
- Confidence with data and a practical approach to solving problems and delivering results.
- A proactive, organised way of working and fluency in German and English.
- A business or economics degree, or equivalent experience.
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.
Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
HamburgAdditional Locations :
Job Posting Start Date :
2026-09-25Not this one either?
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