Business Development Representative
At a glance
Entry-level Sales Development role at Dewpoint. Lansing · full-time · $50,000–$60,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Use AI and data platforms to spot industry changes and accounts worth pursuing
- Build outbound campaigns across Apollo, Salesforce, social automation, and other digital channels
- Work with marketing and sales on campaign plans, content, and measurement
- Speak with prospects to develop relationships, assess opportunities, and explain the value offered
- Keep lead records accurate and move qualified opportunities smoothly to Account Executives
What you bring
- At least one year in sales or marketing tied to information technology
- Hands-on experience with Salesforce, Apollo, Pardot, LinkedIn Sales Navigator, and AI sales tools
- Knowledge of IT services such as infrastructure, project management, cloud, and applications
- Strong communication, organization, digital marketing, social media, and online engagement skills
Who this fits
This suits an early-career sales development professional who can run several campaigns while working across marketing and sales. You must live in Lansing, Detroit, or Grand Rapids for interviews, on-site work, and client interactions. The role is fully on-site, W2 only, and does not accept C2C or third-party submissions.
From the employer
Must be local to Lansing, Michigan, Detroit, Michigan, or Grand Rapids, Michigan for on-site interviews, on-site work requirements, and client engagement. No remote option. W2 Only (Direct / 1-layer visa). Please No C2C or 3rd party submissions.
Description
The Business Development Representative (BDR) plays a critical role in driving Dewpoint’s revenue growth by generating, attracting, and qualifying high-value sales leads. With a focus on proactive demand creation, the BDR leverages AI-powered tools, predictive analytics, and digital engagement strategies to identify and nurture opportunities that align with Dewpoint’s strategic goals.
Outbound Campaign Execution – Collaborating with Marketing, Business Development leadership, and strategic partners to design and execute targeted campaigns using AI-driven segmentation, social media analytics, and automation platforms to generate demand and expand market reach. The ultimate objective is to consistently add to the sales pipeline with qualified leads that accelerate conversion and support Dewpoint’s growth initiative
Salary
$50,000-$60,000 base salary, plus commission.
Key Responsibilities
- Utilize AI and data intelligence platforms to monitor industry trends and identify high-potential accounts.
- Design and execute multi-channel outbound campaigns using tools like Apollo, Salesforce, and social media automation.
- Collaborate with Marketing and Sales teams to develop campaign strategies, content, and performance metrics.
- Engage directly with prospects to build relationships, qualify opportunities, and position Dewpoint’s value proposition.
- Maintain and optimize lead tracking systems, ensuring accurate data capture and seamless handoff to Account Executives.
- Research and recommend strategic events and digital forums to enhance brand visibility and lead generation.
- Monitor and contribute to social media platforms to amplify campaign reach and identify engagement opportunities.
- Stay current on emerging technologies and market shifts to inform sales strategy and messaging.
Qualifications & Experience
- 1-3+ years in IT-related sales or marketing.
- Proven experience with Salesforce, Apollo, Pardot, LinkedIn Sales Navigation and AI-driven sales enablement tools.
- Understanding of IT service industry including infrastructure, project management, cloud, applications, etc.
- Excellent communication, organization, and digital marketing skills.
- Experience with social media platforms and online engagement strategies.
- Ability to work cross-functionally and manage multiple campaigns simultaneously.
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