Regional Field Marketing Manager — US East & US West

DevRev Open · verified Sep 10, 2026

USA Manager Event Marketing

Mid-level Event Marketing role at DevRev. USA.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and run a monthly regional plan spanning events, direct mail, and customer marketing
Deliver executive briefings and hosted dinners across Tier-1 and Tier-2 cities in your territory
Keep executive direct mail and gifting moving while clearing the account backlog
Publish local newsletters and executive updates to accounts in your region
Research accounts and people, then route engagement to retargeting and sales follow-up

What you bring

Bring at least four years in field marketing or event management, ideally in enterprise B2B or SaaS
Plan owned and sponsored events, manage vendors and logistics, and handle on-site execution for sales and executives
Coordinate ABM, community, advocacy, and customer marketing independently across teams
Track lead flow, pipeline impact, and ROI against KPIs using Salesforce and a marketing automation tool
Stay open to AI tools and emerging technology

Who this fits

You’ll thrive as a self-directed regional operator who can coordinate with sales, SDRs, customer marketing, digital marketing, and field marketing peers. You must live in or be willing to move to a Tier-1 city for your territory and travel regionally as needed. The role covers either US East or US West, with coordination across both regions.

From the employer

About DevRev

At DevRev, we're building the future of work with Computer – your AI teammate. Unlike traditional tools, Computer unifies all your data sources, tools, and workflows into a single AI-ready platform, giving employees real-time insights, proactive suggestions, and powerful agentic actions. It extends your existing software with AI-native apps and agents that work alongside your teams and customers – updating workflows, coordinating across teams, and eliminating repetitive work. We call this Team Intelligence: human-AI collaboration that breaks down silos, brings people back together, and frees you to solve bigger problems. Backed by Khosla Ventures and Mayfield with $150M+ raised, DevRev is trusted by global companies across industries.

The role

The GTM Nurture team runs a regionalized field marketing and nurture motion across EMEA, APJ, and the US. The US is split into two territories — East and West — because the market is too large to cover with the speed and thoughtfulness we demand from one person.

Each Regional Field Marketing Manager is the local demand-side orchestrator. You compose programs across experiences (executive briefings, hosted dinners, direct mail and gifting), community (customer advisory board touches, advisors, local meetups), and customer marketing (newsletters and content deployed in-region) — and run them month by month so no lead is left behind and every touch is personal at scale.

East / West split. One manager owns East-region accounts and cities. The other owns West-region accounts and cities. The two coordinate on national coverage and shared executive briefings.

What you'll do

Own the regional plan. Build and run a month-by-month plan across events, direct sends, and customer marketing for your half of the US.
Run the events motion. Deliver quarterly executive briefings (customer + prospect) and roughly three hosted dinners a month, balanced across your region's Tier-1 and Tier-2 cities.
Drive the direct-send cadence. Execute the executive direct-mail program at a sustainable ~7 accounts/week, plus a targeted gifting campaign, clearing the account backlog on pace.
Deploy customer marketing locally. Land the monthly newsletter and bi-monthly executive newsletter into your region's accounts.
Make every touch compound. Hand off every engagement into digital retargeting and sales follow-up so momentum builds — a touch is never the finish line.
Do the homework. Deep account and people research so every touch is personalized and best-customer-grade.

Your first 90 days

Stand up and execute the direct-mail and events motion for your half of the US. You'll clear your share of the executive direct-mail backlog at a sustainable pace of ~7 accounts a week, land the season's first executive briefings, and stand up roughly three hosted dinners a month with the right city coverage for your region. The deliverable is a fully-loaded, month-by-month regional plan that hits coverage and touchpoint targets — and follows through into digital and sales, so nothing dies at the touch.

Who you'll work with

Closest partners: Your East/West counterpart and the peer regional field marketing managers in EMEA and APJ, who share the same program frameworks.

Cross-functional: Customer marketing (content, references, newsletters), sales and SDR teams (the follow-through on every touch), and digital marketing (the retargeting channel each engagement feeds).

What we're looking for

4+ years in field marketing or event management, ideally enterprise B2B or SaaS.
Deep event planning and management expertise — owned and sponsored events, vendor and logistics management, on-site execution for sales and executives.
Strong cross-functional operator — comfortable orchestrating across ABM, community, advocacy, and customer marketing with high autonomy.
Data-driven: you track lead flow, pipeline impact, and ROI, and manage to KPIs.
Marketing-tech proficiency — Salesforce (lead capture, list imports, campaign tracking) plus a marketing automation tool.
Genuinely open to AI tools and emerging technology to work faster and smarter.
Based in — or willing to be based in — a Tier-1 city for your region, with regional travel as needed.

DevRev is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.