growthroles

Influencer Manager

Dentsuaegis Open · verified Sep 24, 2026
Accra Full-time Manager Influencer Marketing

At a glance

Mid-level Influencer Marketing role at Dentsuaegis. Accra · full-time.

Pay not stated Influencer Marketing salary

RoleInfluencer Marketing
SeniorityManager
LocationAccra
EmploymentFull-time
PostedSep 9, 2026 · 2w ago
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Grow influencer marketing revenue, set targets, price offerings, and protect margins through disciplined creator sourcing
  • Lead client campaigns from interpreting the brief through execution, reporting, and KPI tracking
  • Build a diverse creator network, then source, onboard, and negotiate contracts with suitable talent
  • Create campaign workflows, templates, documentation, timelines, and financial tracking with account, traffic, and finance teams
  • Use performance data and platform changes to improve creator selection, content, channel choices, and client recommendations

What you bring

  • Commercial ownership experience spanning influencer revenue, profitability, product pricing, and new business proposals
  • Hands-on leadership of end-to-end influencer campaigns, including strategy, execution, reporting, and performance measurement
  • A strong creator network-building track record across key categories and creator levels
  • Confidence advising clients, presenting performance findings, and negotiating talent rates and contracts

Who this fits

You’ll suit a commercially focused influencer leader who can combine campaign strategy with revenue and P&L accountability. The role is based in Accra, reports to the General Manager, and is a permanent full-time position.

From the employer

Job Description:

Role: Influencer & Creator Partnerships Lead (Mid–Senior Level)

Reports to: General Manager

Role Overview

We’re looking for a commercially minded Influencer & Creator Partnerships Lead to build and scale our influencer marketing offering into a high-performing revenue stream.

The Influencer & Creator Partnerships Lead will be responsible for building, managing, and scaling the Agency’s influencer marketing offering as a revenue-generating unit.

This role goes beyond campaign execution to include commercial ownership, creator ecosystem development and P&L accountability, ensuring influencer marketing contributes meaningfully to agency growth and profitability.

Key Responsibilities

1. Commercial Ownership & Revenue Growth

  • Own and grow the influencer marketing revenue stream, with clear annual and quarterly targets
  • Develop and price influencer-led products and offerings (campaigns, retainers, ambassador programs, content licensing, etc.)
  • Drive new business opportunities by integrating influencer strategy into pitches and proposals
  • Ensure strong profitability through cost control, margin management, and efficient creator sourcing
  • Build scalable frameworks for repeatable revenue (e.g., influencer retainers, always-on programs)

2. Influencer Strategy & Campaign Leadership

  • Lead end-to-end influencer strategy across client accounts rom brief interpretation to execution and reporting
  • Translate brand objectives into effective creator strategies (reach, engagement, conversion, brand equity)
  • Oversee campaign execution ensuring quality, timeliness, and performance delivery
  • Define and track KPIs across campaigns

3. Creator Ecosystem Development

  • Build and maintain a high-quality, diverse influencer and creator network across key categories
  • Establish strong relationships with top-tier, mid-tier, and emerging creators
  • Identify and onboard creators aligned with client and agency positioning
  • Negotiate talent rates and contracts to ensure value and margin optimisation

4. Operational Excellence & Process Design

  • Develop and enforce operational workflows for influencer campaigns (briefing, contracting, approvals, delivery, reporting)
  • Ensure operational hygiene across all projects (documentation, timelines, financial tracking, reporting)
  • Work closely with traffic, account management, and finance to ensure seamless execution
  • Build tools/templates for efficient campaign management and scalability

5. Client & Stakeholder Management

  • Act as the subject matter expert on influencer marketing for internal teams and clients
  • Provide strategic guidance to clients on best practices, trends, and opportunities
  • Present campaign strategies, performance reports, and recommendations clearly and confidently
  • Collaborate with account teams to ensure alignment with broader brand strategy

6. Data, Insights & Performance Optimization

  • Analyse campaign performance and derive actionable insights
  • Continuously refine influencer selection, content strategy, and platform usage based on data
  • Stay ahead of platform trends, algorithm changes, and creator economy shifts
  • Build case studies to support Agency marketing and business development

Key Performance Indicators (KPIs)

  • Influencer marketing revenue and profitability (P&L ownership)
  • Campaign ROI and performance metrics (engagement, reach, conversions where applicable)
  • Growth and quality of the creator network
  • Efficiency of campaign delivery timelines and processes
  • Contribution to new business wins and upsell opportunities

Location:

Accra

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent

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