Influencer Manager
At a glance
Mid-level Influencer Marketing role at Dentsuaegis. Accra · full-time.
Pay not stated Influencer Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Grow influencer marketing revenue, set targets, price offerings, and protect margins through disciplined creator sourcing
- Lead client campaigns from interpreting the brief through execution, reporting, and KPI tracking
- Build a diverse creator network, then source, onboard, and negotiate contracts with suitable talent
- Create campaign workflows, templates, documentation, timelines, and financial tracking with account, traffic, and finance teams
- Use performance data and platform changes to improve creator selection, content, channel choices, and client recommendations
What you bring
- Commercial ownership experience spanning influencer revenue, profitability, product pricing, and new business proposals
- Hands-on leadership of end-to-end influencer campaigns, including strategy, execution, reporting, and performance measurement
- A strong creator network-building track record across key categories and creator levels
- Confidence advising clients, presenting performance findings, and negotiating talent rates and contracts
Who this fits
You’ll suit a commercially focused influencer leader who can combine campaign strategy with revenue and P&L accountability. The role is based in Accra, reports to the General Manager, and is a permanent full-time position.
From the employer
Job Description:
Role: Influencer & Creator Partnerships Lead (Mid–Senior Level)
Reports to: General Manager
Role Overview
We’re looking for a commercially minded Influencer & Creator Partnerships Lead to build and scale our influencer marketing offering into a high-performing revenue stream.
The Influencer & Creator Partnerships Lead will be responsible for building, managing, and scaling the Agency’s influencer marketing offering as a revenue-generating unit.
This role goes beyond campaign execution to include commercial ownership, creator ecosystem development and P&L accountability, ensuring influencer marketing contributes meaningfully to agency growth and profitability.
Key Responsibilities
1. Commercial Ownership & Revenue Growth
- Own and grow the influencer marketing revenue stream, with clear annual and quarterly targets
- Develop and price influencer-led products and offerings (campaigns, retainers, ambassador programs, content licensing, etc.)
- Drive new business opportunities by integrating influencer strategy into pitches and proposals
- Ensure strong profitability through cost control, margin management, and efficient creator sourcing
- Build scalable frameworks for repeatable revenue (e.g., influencer retainers, always-on programs)
2. Influencer Strategy & Campaign Leadership
- Lead end-to-end influencer strategy across client accounts rom brief interpretation to execution and reporting
- Translate brand objectives into effective creator strategies (reach, engagement, conversion, brand equity)
- Oversee campaign execution ensuring quality, timeliness, and performance delivery
- Define and track KPIs across campaigns
3. Creator Ecosystem Development
- Build and maintain a high-quality, diverse influencer and creator network across key categories
- Establish strong relationships with top-tier, mid-tier, and emerging creators
- Identify and onboard creators aligned with client and agency positioning
- Negotiate talent rates and contracts to ensure value and margin optimisation
4. Operational Excellence & Process Design
- Develop and enforce operational workflows for influencer campaigns (briefing, contracting, approvals, delivery, reporting)
- Ensure operational hygiene across all projects (documentation, timelines, financial tracking, reporting)
- Work closely with traffic, account management, and finance to ensure seamless execution
- Build tools/templates for efficient campaign management and scalability
5. Client & Stakeholder Management
- Act as the subject matter expert on influencer marketing for internal teams and clients
- Provide strategic guidance to clients on best practices, trends, and opportunities
- Present campaign strategies, performance reports, and recommendations clearly and confidently
- Collaborate with account teams to ensure alignment with broader brand strategy
6. Data, Insights & Performance Optimization
- Analyse campaign performance and derive actionable insights
- Continuously refine influencer selection, content strategy, and platform usage based on data
- Stay ahead of platform trends, algorithm changes, and creator economy shifts
- Build case studies to support Agency marketing and business development
Key Performance Indicators (KPIs)
- Influencer marketing revenue and profitability (P&L ownership)
- Campaign ROI and performance metrics (engagement, reach, conversions where applicable)
- Growth and quality of the creator network
- Efficiency of campaign delivery timelines and processes
- Contribution to new business wins and upsell opportunities
Location:
AccraBrand:
DentsuTime Type:
Full timeContract Type:
PermanentNot this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →