Sr. Manager, Influencer Marketing & Community, rhode
At a glance
Senior Influencer Marketing role at e.l.f. Beauty. Beverly Hills · full-time · $110,000–$140,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set creator direction for launches, campaigns, ongoing priorities and important brand moments
- Run influencer programs end to end, from talent choices and relationships through delivery
- Build creator affiliate, partnership and community plans around events, testing and early access
- Guide influencer work for global markets with regional teams and agency partners
- Turn program results, creator behavior and cultural signals into clear next-step recommendations
What you bring
- A bachelor’s degree in marketing, communications, public relations or a related discipline
- Five to seven years in influencer marketing, creator partnerships, social media, PR or brand marketing
- Hands-on leadership of influencer strategies for major launches, campaigns or brand initiatives
- Experience spanning organic influencer work, gifting, creator affiliate and paid creator partnerships
- Experience handling creator and talent relationships, including outreach, negotiation and ongoing development
Who this fits
You’ll suit a senior individual contributor role that includes developing junior talent and reports to the Associate Director, Influencer Marketing & Community. The role is based in Beverly Hills with at least three office days each week. Success calls for strong creator judgment, relationship management, analysis, organization and cross-functional leadership. The stated base salary range is $110,000 to $140,000 per year.
From the employer
We’re a pioneering brand in the beauty space, driven by innovation and a deep connection to our community. With a focus on authentic storytelling and meaningful engagement, we’re redefining what it means to build a modern, culturally relevant brand.
As we continue to grow, we’re looking for a Senior Manager, Influencer Marketing & Community to lead key strategies and programs across our growing creator ecosystem. This is an exciting opportunity for someone with deep experience in influencer marketing who understands how to build meaningful creator relationships and translate broader brand and business priorities into thoughtful creator strategies.
In this senior-level role, you’ll lead major priorities across organic influencer marketing, gifting, creator affiliate, partnerships, community and key brand moments. You’ll work cross-functionally to shape creator strategies, lead complex programs and develop the team as rhode continues to grow globally.
What You'll Do
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Lead influencer and creator strategy across major product launches, evergreen priorities, campaigns and key brand moments.
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Translate broader brand and business priorities into thoughtful creator strategies, determining the right approach across organic, gifting, creator affiliate, partnerships and community-driven activations.
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Lead influencer programs from strategy through execution, ensuring strong creator selection, relationship management and overall program delivery.
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Build and maintain relationships with priority creators, managers and talent partners, identifying opportunities to deepen relationships across the brand.
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Lead creator affiliate and partnership strategies across key priorities, using organic and performance insights to inform creator selection and investment.
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Develop creator and community strategies across events, product testing, early access and other brand experiences.
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Lead influencer strategy for priority global markets and launches, working with regional teams and agency partners to develop locally relevant approaches.
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Analyze performance across influencer programs and translate results, creator behavior and cultural insights into actionable recommendations.
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Stay deeply connected to the creator landscape, emerging talent, platform behavior, beauty trends and cultural moments, translating insights into opportunities for the brand.
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Partner closely with Brand, Social, Growth, E-commerce, Communications, Creative and Operations across key initiatives.
To Be Successful
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Strong strategic instincts with the ability to translate broader objectives into clear strategies and recommendations.
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Deep understanding of creators, culture and what makes talent relevant to the rhode brand and community.
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Strong relationship-building skills with experience managing creators, talent representatives and external partners.
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Ability to independently lead complex programs and make sound decisions while knowing when to escalate.
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Strong analytical skills with the ability to use performance and qualitative insights to inform strategy.
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Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
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Strong cross-functional leadership and communication skills.
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Proactive, resourceful and solutions-oriented with a high standard for execution.
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Strong people manager with an interest in developing junior talent.
What You'll Bring
- Bachelor's degree in Marketing, Communications, Public Relations or other related field
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5-7 years of experience in influencer marketing, creator partnerships, social media, PR or brand marketing; beauty or lifestyle experience preferred.
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Experience developing and leading influencer strategies across major launches, campaigns or brand initiatives.
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Experience across organic influencer marketing, gifting, creator affiliate and paid creator partnerships.
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Strong understanding of social platforms, creator behavior, emerging talent and the evolving influencer landscape.
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Experience managing creator and talent relationships, including outreach, negotiation and ongoing relationship development.
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Experience working cross-functionally across marketing, creative, social, growth and other partner teams.
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Familiarity with influencer marketing, affiliate and analytics platforms is a plus.
Other Details for Consideration
- Location of Position: Beverly Hills, CA
- Hybrid Model: 3+ days a week in the office
- Reports to: Associate Director, Influencer Marketing & Community
- Budgeted Salary Range: $110K-$140K
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