Buyer, Programmatic
At a glance
Mid-level Programmatic role at Dentsuaegis. Toronto · full-time · CA$55,000–CA$60,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Plan and launch programmatic campaigns, then manage their setup, pacing, optimization and reporting through completion
- Check media plans for accurate requirements and partner spend, and get the details entered into the right platforms
- Review active campaigns to catch risks or opportunities, complete launch audits and improve performance
- Work with traders, client teams and other partners to meet client goals and find revenue growth
What you bring
- You have one to three years of programmatic experience and experience using multiple DSPs
- You understand the Canadian media marketplace and have a basic grasp of tagging, ad serving and campaign management tools
- You bring advanced Excel and PowerPoint skills, plus strong analysis, communication and attention to detail
Who this fits
This mid-level role suits someone who can manage campaigns from briefing through reporting and collaborate with internal and external teams. It is a permanent, full-time position in Toronto.
From the employer
Job Description:
Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.
Dentsu programmatic is shaping the future of programmatic and is looking for the next rising star to join the team. We are looking for someone who is accountable, works well in a team environment, and is proactive in growing revenue.
As a Programmatic Buyer, you will have the opportunity to own strategy and planning, set up and activate programmatic campaigns, and grow revenue. You will be working closely with internal and external stakeholders to service different client teams within the agency for your portfolio.
Your day-to-day would include campaign planning, set up, optimization, reporting, and collaborating closely with traders and client teams to hit client objectives. A successful candidate would demonstrate problem solving skills, attention to detail, and time management. Your primary goal in this role is to improve campaign performance, with insightful reporting, and growing revenue.
Key Responsibilities:
Participate in discussions about potential campaigns and attend new campaign briefings, including RFP creation.
Ensure all media plan requirements (including Partner spends) are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
Set up and provide oversight of programmatic campaigns across various platforms.
Campaign management from beginning to end – from initial briefings, planning, platform setup, and post reporting
Proactively review and flag any potential challenges or opportunities within live campaigns.
Completing post launch audits, campaign optimizations, & pacing on programmatic campaigns
Work effectively with internal and external partners to look for revenue growth.
Experience/Knowledge:
1 – 3 years of programmatic experience. Previous agency experience is preferred.
In platform experience with multiple DSPs. This includes, but not limited to, DV360, Amazon, Teads/TAM, and The Trade Desk (TTD)
Solid understanding of the Canadian media marketplace.
Basic understanding of tagging, ad serving, & campaign management tools
Strong problem solving and critical analysis skills
Aptitude to build and maintain strong working relationships
Excellent communication and writing skills with a strong attention to detail.
Desire to continuously improve campaign performance and grow revenue.
Advanced Excel & PowerPoint knowledge
Additional information
Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]
The salary range for this position is $55k-$60k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.
Location:
TorontoBrand:
Dentsu MediaTime Type:
Full timeContract Type:
Permanent
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