Account Manager - Paid Social
At a glance
Manager-level Paid Social role at Dentsuaegis. DGS India - Chennai - Anna Nagar Tyche Towers · full-time.
Pay not stated Account Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan and run paid social work across Meta, LinkedIn and other relevant platforms, from setup through optimisation
- Set audience, placement, creative, budget and bidding choices around each campaign’s goals
- Create prospecting, retargeting and lookalike approaches, and check campaign setup for quality
- Watch pacing, CPA, CPL, ROAS and conversion rates; resolve delivery and tracking problems
- Test creative and audiences, adjust campaign settings, present results, and guide analyst work
What you bring
- Bring roughly four to nine years of practical paid social experience, including independent campaign or account ownership
- Hold a marketing, business, communications or related bachelor’s degree, or have equivalent relevant experience
Who this fits
This role suits someone who can take ownership of paid social campaigns and coach analysts and junior colleagues. It is a permanent, full-time position based in Chennai, India.
From the employer
Job Description:
Join Dentsu to accelerate your career and become a champion for meaningful progress!
In this role, you will independently manage paid social campaigns from planning and launch through optimisation, reporting and stakeholder communication. You will connect platform decisions to client objectives and guide analysts to deliver accurate work.
This role requires strong hands-on paid social expertise, end-to-end campaign ownership and the ability to translate performance data into actionable recommendations.
Role: Account Manager
Level: L30
Key Responsibilities:
- Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other relevant platforms.
- Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals.
- Build prospecting, retargeting and lookalike strategies and oversee campaign setup and quality checks.
- Monitor pacing, CPA, CPL, ROAS, conversion rate and other agreed KPIs; troubleshoot delivery and tracking issues.
- Run structured creative and audience tests and optimise budgets, bids, placements and ads.
- Present campaign performance, insights and next steps to clients and internal stakeholders.
- Coordinate with creative, analytics and other media teams to support integrated delivery.
- Review analyst work, coach junior team members and maintain campaign quality standards.
Knowledge
Qualification
- Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent relevant experience.
Certifications
- Relevant platform certifications, such as Meta and LinkedIn advertising, are advantageous.
Experience
Approximately 4 to 9 years of hands-on paid social experience, including independent campaign or account owners
Location:
DGS India - Chennai - Anna Nagar Tyche TowersBrand:
ParagonTime Type:
Full timeContract Type:
Permanent
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