Manager, Marketing Campaigns
At a glance
Manager-level General Marketing role at Delivery Hero. Singapore, , Singapore · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn country objectives into promotions that grow monthly active users, order frequency and other key metrics across food and quick commerce
- Build reusable regional campaign plans that balance consistent execution with local market needs
- Set campaign measurement standards with analytics, then work with local teams to improve results
- Use AI and automated reporting to make campaign tracking faster and reduce manual work
- Oversee campaign spending and promotional vendors, while partnering with commercial teams on joint plans and major-brand proposals
What you bring
- At least five years in campaign management, growth or generalist marketing, strategy, or a related area at a tech, e-commerce or consumer platform
- A record of launching and scaling broad campaigns with measurable business results, such as ROI, MAU or GMV growth
- You can read complex performance data, spot funnel problems and adjust channel plans in real time
- You have led projects across teams and countries, working with colleagues at different levels and influencing senior stakeholders
Who this fits
This manager role suits someone who can move between campaign strategy, performance analysis and cross-market execution. You should be comfortable working across regional markets in a fast-moving, multicultural setting.
From the employer
foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Job Ref ID: JR0088507
Role Overview:
We are looking for a Manager, Marketing Campaigns to shape the marketing & affordability strategies across our global brands (Foodora, Foodpanda, Yemeksepeti). This role is pivotal to accelerating user growth, increasing platform engagement, and delivering commercial impact.
You will bridge overarching business goals with campaign strategy, working closely with cross-functional partners to enhance visibility, elevate campaign performance, and drive operational efficiency through smart workflows and AI-enabled solutions.
What You Will Deliver:
Campaign Strategy & Growth
- Translate overall country goals into actionable promotional strategies that accelerate Monthly Active User (MAU) acquisition, frequency, and other more KPIs, across Food & Quick Commerce.
- Leverage learnings to create scalable regional campaign frameworks, ensuring consistency, local relevance, and strong execution across all markets.
Performance Management
- Closely collaborate with marketing analytics team to establish & maintain performance management standards for campaigns across all markets and business verticals.
- Monitor & optimize campaign performance through collaboration with local teams Leverage AI tools and automated reporting workflows to streamline campaign tracking, reduce operational workload, and accelerate decision-making.
Budget & Vendor Mix Optimization
- Maintain oversight of campaign budgets, ensuring strategic alignment and measurable returns.
- Curate and manage an effective promotional vendor mix that drives brand visibility, customer acquisition, and order expansion.
Commercial Impact
- Understand customer, vendor, and platform angle to create win-win programs.
- Partner closely with the commercial team on joint business plans and top-brand proposals to unlock shared growth opportunities.
What We Are Looking For:
- 5 years of experience in campaign management, growth or generalist marketing, strategy, or a related field within a fast-paced tech, e-commerce, or consumer-facing platform.
- Proven track record of launching, scaling, and impactful 360 projects with clear business impact to your department or organisation (e.g., ROI, MAU, GMV growth).
- Strong strategic mindset with a problem-solving mentality.
- Ability to extract insights from complex performance data to identify funnel bottlenecks and optimize channel strategy in real time.
- Experience or strong interest in integrating AI capabilities, smart automation, and workflow optimizations to maximize output and team performance.
- Proven track record of cross-functional and cross-country collaboration with colleagues across various levels, leading projects involving multiple teams and influencing senior stakeholders.
- Proactive, adaptable, and comfortable operating across regional markets in a fast-paced, multicultural environment.
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