CRM / Marketing Automation Specialist (f / m / x)
At a glance
Mid-level Email Marketing role at Db. Madrid Paseo Castellana 18 · full-time.
Pay not stated Email Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan and improve customer campaigns across email, SMS, push notifications and landing pages
- Create and maintain automated journeys in Salesforce Marketing Cloud and Adobe Campaign
- Handle segmentation, data selection, campaign checks and KPI tracking for accurate communications
- Use SQL and Python to build automation, reporting, integrations and data-quality controls
- Apply GDPR, consent rules and internal governance to every customer communication
What you bring
- Hands-on development experience with Salesforce Marketing Cloud or Adobe Campaign
- Strong SQL and Python capability for analysis, automation, campaign execution and data controls
- Practical knowledge of journey design, campaign management, segmentation and performance measurement
- Working understanding of GDPR, consent management and communication governance
- Strong English communication skills and experience coordinating marketing, business, technology and compliance stakeholders
Who this fits
You’ll suit a mid-level technical CRM role combining marketing automation, data work and customer journey management. The job is based in Madrid and calls for effective collaboration across marketing, product, technology and compliance teams. Experience in banking, insurance or another regulated field is an advantage, and you’ll need to use AI tools with responsible judgment.
From the employer
Job Description:
For over 150 years, our dedication to being the Global Hausbank for our clients has been driven by our people – in around 60 countries and across more than 150 nationalities.
Their deep understanding, insights, expertise, and passion help our clients navigate an increasingly complex world – be it in our Corporate Bank, our Private Bank, our Investment Bank or our Asset Management division.
Together we can make a great impact for our clients home and abroad, securing their lasting success and financial security.
At Deutsche Bank, we are committed to fostering an inclusive and accessible work environment where everyone can thrive. In our commitment to diversity and in accordance with the Spanish General Disability Law (LGD), we especially welcome applications from qualified candidates with a recognized degree of disability.
Role details and how to fit into the team
Join Deutsche Bank as a CRM / Marketing Automation Specialist and help shape customer engagement across digital channels. You will design, implement and optimize data-driven communication journeys using leading marketing automation platforms, working closely with Marketing, Product, Technology and Compliance teams.
Responsibilities
• Design, execute and optimize customer communication campaigns across multiple channels, including email, SMS, push notifications and landing pages.
• Build, maintain and optimize automated customer journeys using Salesforce Marketing Cloud and Adobe Campaign.
• Manage audience segmentation, data selection and campaign controls and campaign performance monitoring to ensure accurate and effective customer communications and achieve business KPIs.
• Develop SQL- and Python-based solutions to support automation, reporting, integrations and operational efficiency.
• Ensure all communications comply with GDPR requirements, consent-management rules and internal governance standards.
Skills
• Technical profile with hands-on development experience in Salesforce Marketing Cloud or Adobe Campaign.
• Solid SQL and Python skills for data analysis, automation and campaign execution and data quality controls.
• Proven knowledge of customer journey design, campaign management and customer segmentation strategies including performance measurement and KPI monitoring.
• Understanding of GDPR, consent management and customer communication governance; experience in banking, insurance or other regulated industries is an advantage.
• Strong communication skills in English and the ability to collaborate effectively with marketing, business, technology and compliance stakeholders and to manage cross-functional projects.
• Proven ability to leverage AI tools to enhance productivity, optimise workflows to solve business problems, while applying critical judgment to ensure responsible and ethical use of data and AI outputs.
Well-being & Benefits
- Emotionally and mentally balanced: We support you in dealing with life crises, maintaining stability through illness, and maintaining good mental health. Benefit from initiatives such as counseling and support in difficult life situations and a culture where you can openly speak about mental health.
- Physically thriving: We support you managing your physical health by taking appropriate preventive measures and providing a workplace that helps you thrive. For example, discount in gyms, annual medical check up's, standing desks...
- Socially connected: We strongly believe in collaboration, inclusion and feeling connected to open up new perspectives and strengthen our self-confidence and well-being. Benefits vary from different types of paid and unpaid leave, hybrid model of remote working (for some positions …)
- Financially secure: We support you to meet personal financial goals during your active career and for the future. Benefit from meal allowance, pension contribution plans, banking services for employees, flex compensation program...
We strive for a culture in which we are empowered to excel together every day. This includes acting responsibly, thinking commercially, taking initiative and working collaboratively.
Together we share and celebrate the successes of our people. Together we are Deutsche Bank Group.
We welcome applications from all people and promote a positive, fair and inclusive work environment.
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