Digital / SEO / SEA & AI Specialist - EU
At a glance
Mid-level SEO role at Dana. Gyor.
Pay not stated SEO salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build SEO plans across on-page, off-page, and technical work to grow organic visibility
- Research keywords, trends, and competitors to uncover opportunities
- Create and refine content around search intent and the brand voice
- Track traffic, rankings, and conversions, then turn findings into actions
- Use automation and AI with developers and marketers to improve efficiency, site performance, and user experience
What you bring
- A bachelor’s degree in business administration, digital marketing, computer science, or a related area, or equivalent experience
- Three to five-plus years in project management within manufacturing distribution
- Practical SEO, SEA, and digital marketing experience, including Google Analytics
- Experience with SAP, eCommerce operations, customer-facing marketing, Microsoft products, AI tools, and marketing technology
- Basic HTML, CSS, and web technology knowledge, plus strong analytical, communication, and problem-solving skills
Who this fits
You’ll suit a proactive, results-focused marketer who can work across disciplines and understand complex technical products and aftermarket needs. English fluency is required, while German or another EMEA language is beneficial. The role is based in Gyor, Hungary and includes collaboration in a global, remote environment.
From the employer
Job Purpose
The Digital/SEO/SEA & AI Specialist - EU is responsible for online channel activation, optimizing operational excellence, customer facing experience, marketing activation and cross functional alignment, on a global scale. This role ensures that Dana’s products and solutions are visible across both traditional search engines and emerging AI platforms - driving scalable digital growth.
Job Duties and Responsibilities
• Develop and execute SEO strategies (on-page, off-page, technical) to improve organic visibility and rankings
• Conduct keyword research and competitor analysis to identify growth opportunities
• Create and optimize high-quality, SEO-friendly content aligned with search intent and brand voice.
• Monitor and analyze performance metrics (traffic, rankings, conversions) and provide actionable insights.
• Collaborate with developers and marketers to improve technical SEO, site performance, and user experience.
• Implement automation and AI-driven processes to increase efficiency and scalability
• Stay up-to-date with SEO trends, algorithm updates, and AI developments, ensuring compliance and best practices
• Conduct keyword, trend, and competitor analysis
Education and Qualifications
• Bachelor’s degree in business administration, digital marketing, computer science, or related field or equivalent work experience
• 3-5+ years’ experience in project management in a manufacturing distribution environment
• Proven experience in SEO/SEA and digital marketing (tools such as: Google Analytics)
• Experience with SAP, eCommerce ops excellence, customer facing marketing and Microsoft products
• Hands-on experience with AI tools and marketing technologies
• Basic knowledge of HTML, CSS, and web technologies.
• Strong analytical, problem-solving, and communication skills.
• Fluent in (speaking and writing):
o Mandatory: English
o Preferable: German or additional language skills within the EMEA region are a plus
Skills and Competencies
• Understanding of complicated technical products and aftermarket knowledge
• Excellent written and verbal skills
• Excellent analytical skills
• Demonstrated ability to be proactive and think forward
• Able to effectively interface with other disciplines in the organization to achieve result
• Demonstrated ability to drive results
• Strong team collaboration skills in a global, remote environment, with a proactive and eager-to-learn mindset
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