Head of Marketing

Dakota dakota.xyz Open · verified Aug 17, 2026

Remote US Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Dakota. Remote, United States · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You define positioning, messaging, and use cases that work in real sales conversations
You choose and create content that improves customer understanding and conversion
You use sales and product feedback to sharpen campaigns, messaging, and buyer clarity
You establish lightweight workflows, metrics, and routines that support responsible growth
You apply AI, contractors, and partners to increase marketing leverage and quality

What you bring

You have early-stage marketing leadership experience or have owned a go-to-market build inside a larger company
You bring strong product marketing skills across positioning, messaging, content, and go-to-market execution
You can work effectively with sales and connect marketing activity to customer conversations and outcomes
You’re comfortable marketing complex, trust-sensitive, or regulated products, even without fintech experience
You have led others or managed a small team and can develop people over time

Who this fits

You’ll suit this role if you can build marketing foundations, make decisions with incomplete information, and stay close to customer and sales feedback. The work is hands-on and influential rather than focused on managing a large team. Dakota is remote-only and can currently hire in the United States, United Kingdom, Spain, and Portugal.

From the employer

About Us

Dakota is a stablecoin infrastructure platform powering modern financial products through regulated money movement, stablecoin orchestration, and cross-border settlement. We serve institutional clients — fintechs, payment service providers, marketplaces, and enterprises — through an API-first platform that abstracts the complexity of custody, compliance, settlement, and banking partnerships. Dakota has raised $16.5M from CoinFund, 6th Man Ventures, and Triton Ventures.

We are a remote first team across North America and Europe. We value high quality work, clear thinking and ownership.

Please note: Dakota is a remote-only, equal-opportunity employer. At this time, we are able to hire within the U.S., United Kingdom, Spain and Portugal.

About The Role

Dakota is at a stage where how we explain the product and how it shows up in real customer conversations matters as much as what we build. This role exists to make that repeatable.

We’re hiring a Head of Marketing to take ownership of how Dakota goes to market — defining positioning, shaping messaging, and building the foundations of a GTM motion that works in practice, not just on paper.

This is a founding marketing leadership role. You’ll work closely with the CEO and GTM leadership to set direction, make tradeoffs, and execute in a hands-on way. We’re not looking for someone to manage a large team or scale channels immediately. We’re looking for a leader who can decide what matters, test it, refine it, and then scale what’s working over time.

What You’ll Do

Define how Dakota is explained to customers

Define and evolve positioning, messaging and use cases that stand up in real sales conversations.
Clarify how Dakota’s products are differentiated and when they’re the right solution for a customer.

Build a content led GTM engine

Own what content is worth producing, why it exists, and how it supports customer understanding and conversion.
Create and iterate key assets while also using leverage- AI, contractors and partners- to increase speed and quality.
Set the bar for quality and relevance rather than sheer output volume.

Improve conversion and GTM effectiveness

Partner closely with sales and product to understand objections, stalled deals and increase buyer clarity.
Adjust messaging, use cases, and campaigns based on feedback from the field.
Scale activity once fundamentals are working, prioritizing signal before volume.

Lay foundations for scale

Establish lightweight workflows, metrics, and operating cadence so marketing can scale responsibly over time.
Use modern tools, including AI, to increase leverage without adding unnecessary processes.

Who You Are

You’re a strategic builder with strong judgment.

You likely:

Have been the first or early marketing hire at a startup, or owned a 0–1 GTM effort inside a larger company.
Have strong product marketing instincts and can operate across content, messaging, and GTM execution.
Are comfortable making decisions without perfect information and adjusting quickly when something isn’t working.
Have worked closely with sales and understand how marketing impacts real conversations and outcomes.
Can balance hands-on execution with setting direction and leading through influence.
Have managed a small team or led others before and can see yourself growing and developing people over time, without needing a large org or heavy process.

You don’t need fintech experience, but you should be comfortable marketing complex, trust sensitive, or regulated products.

How We Work

At Dakota, we value people who:

Strive for excellence
Practice extreme ownership.
Experiment fearlessly and learn quickly.
Stay close to customers.
Communicate clearly and directly.

What We Offer

Engaging problems that increase economic freedom globally
Competitive salary and equity
Employee-friendly equity terms (extended exercise)
Remote work, no commuting to the office
Paid co-working space/desk at an office
Health, dental, and vision insurance
Regular team events and off-sites