(Senior) Product Marketing Manager (d/f/m)
At a glance
Senior Product Marketing role at Cyclomedia Technology. Zaltbommel · full-time.
Pay not stated Product Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape value propositions and go-to-market plans using direct customer input and close work with sales and Product Management
- Turn technical capabilities into clear positioning that supports pipeline value and stronger lead conversion
- Share buyer needs, market signals and competitor findings with teams shaping the product roadmap
- Brief regional marketers and content teams on audiences, messaging and campaign hooks, then equip sales with deal materials
- Develop the context for six key value propositions and create core global materials for upcoming campaigns
What you bring
- At least five years in product marketing, or a strong commercial track record in the role’s core markets
- You build strategies around buyer priorities, rather than centering them on product features
- You can work independently and help develop the product marketing function
Who this fits
This senior role suits someone who can translate product capabilities into customer-focused commercial messaging and work across marketing, sales and product teams. It is hybrid in Zaltbommel, with three office days and two days working from home each week.
From the employer
Location: Zaltbommel, Netherlands (Hybrid)
Reporting to: VP of Marketing
About Cyclomedia & The Role
Cyclomedia creates digital representations of the real world, giving professionals the visual data they need to manage assets and infrastructure. We are currently sharpening our commercial strategy. To drive this, we are looking for a Product Marketing Manager to bridge the gap between our product capabilities and the market.
In our setup, Product Management builds the solution, and Product Marketing wins the market. As part of the Marketing department, you keep our messaging strictly focused on customer value. You own the value propositions, the customer context, and the commercial message. Your output forms the foundation for all our demand generation campaigns.
The Role & Collaboration
As the owner of our value propositions, you define the go-to-market approach. You build this strategy through direct contact with customers and close alignment with sales and Product Management. Armed with this market reality, you brief our Regional Marketing Managers and Content Marketers on the target audiences, messaging, and commercial hooks required for their campaigns. You also work with our Sales Enablement team to ensure sales representatives have the materials they need to close deals.
Key Responsibilities
Positioning & Messaging: Translate technical product capabilities into clear positioning and go-to-market strategies that drive pipeline value and improve lead conversion rates.
Market Intelligence: Feed the product roadmap with market insights, buyer needs, and competitive intelligence.
Sales Alignment: Validate marketing materials with regional sales teams so they are fully equipped to sell the solution.
First 6 Months Impact: Work out the context for our top 6 value propositions and produce the foundational global marketing materials to guide upcoming demand and lead generation campaigns.
Your Profile
Experience: 5+ years of Product Marketing experience, or a strong commercial background deeply embedded in our core markets.
Domain Expertise (Preferred): A background in Geographic Information Systems (GIS) or mobile mapping, or specific industry experience in utility companies, telecom network planning, public or network asset management, or engineering work planning.
Commercial Acumen: A proven ability to look from the outside in. You base your strategies on what the buyer needs to hear rather than what the product can do.
Ownership: You work independently and possess the maturity to help shape the Product Marketing function as we grow.
What We Offer
Room to make your mark: A challenging role in a strong, growing international company, with real freedom to shape the position.
A great team to join: A small, close-knit and growing marketing team, plus experienced colleagues to build on.
A competitive package: An attractive base salary and an 8.3% annual bonus scheme.
Growth: Training, online courses and (team) coaching to support your development.
Time off: 25 holidays, the option to buy up to 10 extra days a year, and an extra day off after Ascension Day.
Wellbeing: A flexible Mental Health Day each year to rest and recharge, and a sports allowance of €25 gross per month.
Hybrid working: 3 days in the office and 2 from home, with a home-working allowance of €2 per day.
The right tools: A company phone and laptop.
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