Marketing Director - Global Occupier Services

Cw Open · verified Oct 6, 2026

Hybrid Chicago Full-time Director Marketing Leadership

At a glance

Director-level Marketing Leadership role at Cw. Chicago · full-time · $140,250–$165,000 base.

SalaryStated by Cw

$140,250 – $165,000

Base salary for this role, in USD per year, as published in the posting.

This role, from CwOur estimate for the market: $143,221–$160,402Median $145,000

The range includes the market median of $145,000 for lead marketing leadership roles in Chicago.

Worked out from 7 postings that stated pay, median $145,000. Last updated Oct 5, 2026.

RoleMarketing Leadership

SeniorityDirector

LocationChicago

WorkplaceHybrid

EmploymentFull-time

Base pay$140,250–$165,000

PostedAug 4, 2026 · 2mo ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set the global marketing direction around business priorities, revenue goals, and target corporate real estate segments
Turn buyer, market, and competitor insights into campaigns, messaging, thought leadership, and prioritized spending
Equip sales and bid teams with stronger narratives, tools, and engagement approaches across pipeline and pursuits
Lead CoreNet Global and other industry event programs from audience targeting through follow-up and client conversations
Manage marketing professionals, cross-region delivery, priorities, workflows, and performance against pipeline and conversion KPIs

What you bring

At least ten years in B2B marketing, business development, commercial real estate, or professional services
A record of directing marketing programs across global or multiple-region teams
Experience working within a matrixed international organization and partnering with sales on pipeline or revenue results
Background marketing to corporate real estate or occupier clients, with industry-event leadership experience preferred

Who this fits

This role suits a senior marketing leader who can connect strategy, sales alignment, content, events, and measurable pipeline impact. You will lead a marketing team while coordinating with executive, sales, bid, corporate, regional, research, and consulting groups. The role is hybrid in the United States, with stated pay of $140,250 to $165,000 per year.

From the employer

Job Title

Marketing Director - Global Occupier Services

Job Description Summary

The Marketing Director, Global Occupier Services (GOS) leads the marketing for Cushman & Wakefield’s Global Occupier Services, our integrated real estate outsourcing and advisory services for corporate occupiers. This global role focuses on understanding and influencing corporate real estate decision-makers, aligning marketing efforts to business priorities, and accelerating revenue growth by strengthening the firm’s market position and sales effectiveness.

The Marketing Director partners closely with Global Occupier Services business and sales leaders to develop and execute a comprehensive, insight-driven marketing strategy that differentiates the GOS business and targets the firm’s highest-value opportunities and enhances client engagement across the pipeline from awareness through pursuit and conversion.

Job Description

Responsibilities:

Strategic Marketing Leadership

Develop and continuously refine a global marketing strategy aligned to GOS business priorities, revenue goals, and target client segments
Support growth acceleration by aligning marketing with business development, account management, and sales enablement to engage clients earlier in the buying journey.
Build a deep understanding of corporate real estate outsourcing buyers and personas, including needs, decision drivers, and procurement dynamics, as well as the trends impacting corporate organizations
Translate market, client, and competitive insights into actionable marketing strategies and messaging, managing budget and prioritizing spend across campaigns, events and thought leadership efforts

Business Partnership & Sales Alignment

Partner with the GOS Executive Leadership Team to shape strategic priorities, messaging, executive communications, and market-facing initiatives.
Work closely with sales teams and bid pursuit team to strengthen sales narratives, tools, and engagement techniques
Ensure marketing is fully integrated into the sales process, pipeline development, and conversion in close alignment with pursuits teams

Help drive consistency and effectiveness in how GOS’s value is articulated across regions and teams
Collaborate with Research, Corporate Marketing and Strategic Consulting teams and other business partners to incorporate data, insights, and thought leadership into marketing efforts

Positioning, Differentiation, Brand and Messaging

Continually develop and refine messaging, compelling value propositions, and thought leadership to better position and differentiate GOS in the corporate real estate outsourcing marketplace
Ensure Cushman & Wakefield’s brand positioning and messaging are consistently embedded in all GOS marketing outputs
Lead content development, supporting GOS executives and the greater business, including keynote presentations, videos, podcasts, social media, reports, and more.

Strategic Events & Industry Engagement

Lead the strategic planning and execution of Cushman & Wakefield’s participation in key industry events such as CoreNet Global
Partner with Global Occupier Services leadership, sales teams, and internal events/marketing teams to define clear objectives, target audiences, activation plans, client engagement opportunities and success metrics for each event
Work directly with CoreNet Global and other industry organizations to shape engagement opportunities that elevate Cushman & Wakefield’s presence and influence within the corporate real estate community
Develop integrated event strategies that extend beyond on-site presence, including pre-event targeting, onsite engagement, and post-event follow-up to drive client conversations
Ensure alignment between event content, thought leadership, and GOS messaging to reinforce differentiation and strategic positioning

Execution & Team Leadership

Lead and develop a team of marketing professionals responsible for executing global and regional marketing initiatives
Partner with corporate and regional marketing teams to deliver integrated campaigns, thought leadership, and content strategies; Act as a connector across regions and service lines to drive consistency and scale
Establish clear priorities, workflows, and accountability to ensure high-quality, timely delivery of marketing outputs

Performance Measurement & Optimization

Define and track KPIs to measure marketing impact, including pipeline influence, engagement, and conversion
Use performance data to continuously refine strategies, optimize spend, and improve outcomes

Qualifications:

10+ years of experience in B2B marketing, business development, or commercial real estate / professional services
Experience leading global or multi-region marketing strategies
Experience operating in a matrixed, global organization
Proven track record partnering with sales organizations to influence pipeline and revenue outcomes
Experience working with or marketing to corporate real estate / occupier clients preferred
Demonstrated experience leading industry event strategy (e.g., CoreNet Global or similar associations)

Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.

The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.

The company will not pay less than minimum wage for this role.

The compensation for the position is: $ 140,250.00 - $165,000.00

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com. Please refer to the job title and job location when you contact us.

INCO: “Cushman & Wakefield”