Marketing Manager - Dealer Programs

Crown Equipment Corporation crown.com Open · verified Sep 16, 2026

New Bremen Manager General Marketing

Mid-level General Marketing role at Crown Equipment Corporation. New Bremen.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build and measure dealer marketing plans that produce qualified leads and support growth
You'll run integrated campaigns for priority customer groups across multiple channels
You'll coordinate with marketing, operations and technology, product management, sales leaders, and dealers
You'll oversee dealer content, landing pages, branding, co-marketing rules, and global standards
You'll take projects from idea to delivery, manage budgets, and report performance insights

What you bring

You'll have a bachelor's degree in marketing or communications and at least five years in a related marketing field
You'll communicate clearly in writing, conversation, and presentations, with strong organization and detail focus
You'll show strategy, cross-functional leadership, stakeholder influence, analysis, and budget management
You'll use Microsoft Word, Excel, and PowerPoint at an advanced level and handle competing deadlines

Who this fits

This role suits a strategic marketer who can work across marketing, sales, product, and dealer teams while influencing stakeholders. It is on-site in New Bremen, Ohio, includes extensive travel, and requires U.S. work authorization without current or future sponsorship.

From the employer

Company Description:

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Job Posting External

Marketing Manager, Dealer Programs

Develop and execute marketing strategies that empower a nationwide dealer network and help shape the future of a global brand. We are looking for a strategic marketer who enjoys building impactful programs, leading cross-functional initiatives, and translating strategy into measurable results as our Dealer Marketing Manager.

In this highly visible role, you will lead the development and execution of dealer-focused marketing strategies designed to generate sales opportunities, strengthen brand consistency, and support business growth across the U.S. and globally.

What You'll Do

As the Dealer Marketing Manager, you will serve as a key liaison between Marketing, Sales, Product Management and our dealer network. Your work will directly influence how our brand is represented in the marketplace and how our dealers engage with customers.

Key responsibilities include:

Develop, implement, and measure comprehensive dealer marketing strategies that generate qualified sales leads and support business growth.

Create integrated marketing campaigns targeting key customer segments through a variety of channels.

Partner with Marketing, Marketing Operations & Technology, Product Management, and Sales leadership to align marketing initiatives with business objectives.

Collaborate with dealer personnel across the U.S. to develop and execute impactful marketing programs.

Ensure dealer-facing digital and traditional marketing materials reflect established branding, messaging, and co-marketing standards.

Lead the development, maintenance, and optimization of dealer landing pages.

Champion the development and deployment of a Global Dealer Marketing Strategy.

Work with international stakeholders to establish marketing standards, co-branding requirements, messaging guidelines, and dealer compliance expectations.

Lead dealer marketing projects from concept through execution, ensuring delivery on time and within budget.

Track, analyze, and report on program performance using key marketing metrics and insights.

Qualifications

Bachelor’s degree in Marketing or Communications along with at least 5 years of experience in marketing, communications, dealer marketing, channel marketing, or related disciplines.

Exceptional written, verbal, and presentation communication skills.

Strong organizational skills with outstanding attention to detail.

Proven ability to build relationships and collaborate effectively in a fast-paced, team-oriented environment.

Demonstrated expertise in marketing strategy development and aligning marketing initiatives with business goals.

Experience leading cross-functional projects and influencing stakeholders at multiple levels.

Strong analytical skills with the ability to measure program effectiveness and communicate results.

Experience managing budgets and optimizing marketing investments.

Advanced proficiency with Microsoft Word, Excel, and PowerPoint.

Ability to manage multiple priorities, work under tight deadlines, and consistently deliver high-quality results.

Extensive travel.

Why Join Us?

This is an exciting opportunity to make a meaningful impact on a growing dealer network while helping guide the marketing direction of a global organization. You'll work with talented professionals across multiple disciplines, lead high-visibility initiatives, and play a critical role in shaping the customer experience from strategy through execution.

Apply today and help us strengthen the connection between our brand, our dealers, and our customers.

This is an on-site position at our New Bremen, OH location.

Work Authorization:

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EOE Veterans/Disabilities