Marketing Manager - Consumer Brands
At a glance
Manager-level General Marketing role at Crown Equipment Corporation. New Bremen · no salary stated · we estimate $79,798–$134,450 across the United States.
Crown Equipment Corporation has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build an ongoing marketing plan for The Goods that brings shoppers to its stores and online channels
- Assess shopper opportunities and recommend ways to reach target customers and meet business goals
- Coordinate with internal teams and outside partners on retail campaigns and marketing materials
- Guide the online buying experience and brand websites, using store KPIs to track and report results
- Manage marketing budgets, brand plans, recruiting support, and project timelines through delivery
What you bring
- A marketing or communications degree plus five to seven years of related experience
- Alternatively, a high school diploma or GED and at least six years of related experience
- Legal authorization to work in the United States without current or future visa sponsorship
Who this fits
This on-site role suits someone comfortable leading consumer brand marketing plans, budgets, websites, and projects. It includes occasional travel of up to five percent and requires work authorization in the United States without sponsorship.
From the employer
Company Description:
Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.
Job Posting External
Primary Responsibilities
- Create and implement an integrated “always on” marketing strategy for The Goods to bring traffic in store and online.
- Evaluate market opportunity and provide recommendations on how best to reach targeted shoppers to achieve business goals and objectives.
- Collaborate with Marketing and other internal and external resources to create retail campaigns and marketing assets.
- Lead online customer strategy to support the desired customer buying experience.
- Serve as primary contact for external stakeholders and community engagement.
- Establish marketing KPIs for the store and monitor, evaluate and report on the success of marketing strategies and programs.
- Develop and manage marketing budget for The Goods.
- Develop marketing plans and collaborate with business leaders to bring effective marketing tactics to each brand.
- Lead the overall strategy of brand websites providing guidance to optimize the user’s experience.
- Support the recruiting marketing needs of the businesses.
- Oversee marketing projects and manage associated timelines and deliverables to drive a high level of customer satisfaction for the department.
- Ensure projects are delivered on time and within budget.
Minimum Qualifications
- Bachelor’s degree (Marketing or Communications), along with 5-7 related experience. Non-degree considered if 6+ years of related experience along with a high school diploma or GED
- Occasional travel (0-5%)
Preferred Qualifications
- Experience in consumer Marketing, Communications, or Public Relations with demonstrated success.
- Excellent written and verbal communications.
- Excellent grammar.
- Strong organizational skills and keen attention to detail.
- Outstanding interpersonal skills and ability to work effectively as a member of a fast-paced Marketing team.
- Ability to prioritize projects, work within short time frames, and meet deadlines.
- Exceptional skills with Microsoft Word, Excel, and PowerPoint.
- Experience developing and managing budgets.
- Experience hiring, training, developing, supervising, and appraising personnel.
This position is on-site at the New Bremen, OH location.
Work Authorization:
Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.
No agency calls please.
Compensation and Benefits:
Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.
EOE Veterans/Disabilities
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