Marketing Manager - Hospitality Brands

Crown Equipment Corporation crown.com Open · verified Sep 16, 2026

New Bremen Manager General Marketing

Mid-level General Marketing role at Crown Equipment Corporation. New Bremen.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build an ongoing marketing program for The Goods that draws shoppers to stores and digital channels
You'll assess market opportunities, identify ways to reach shoppers, and recommend tactics tied to business goals
You'll guide brand websites and online customer plans to improve the buying journey
You'll set store marketing KPIs, track results, and report on program performance
You'll manage campaigns, budgets, timelines, assets, and work with external partners and communities

What you bring

You have a bachelor's degree in marketing or communications plus five to seven years of related experience
Without a degree, you need six or more years of related experience and a high school diploma or GED
You bring successful consumer marketing, communications, or public relations experience
You communicate clearly, write accurately, stay organized, and meet deadlines in short time frames
You can use Microsoft Word, Excel, and PowerPoint, manage budgets, and supervise personnel

Who this fits

This role suits someone comfortable with consumer marketing, websites, budgets, external stakeholders, and fast-moving project work. You'll work on-site in New Bremen, Ohio, with occasional travel of up to five percent. You must be authorized to work in the United States, and the company will not provide sponsorship now or later.

From the employer

Company Description:

Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.

Job Posting External

Primary Responsibilities

Create and implement an integrated “always on” marketing strategy for The Goods to bring traffic in store and online.
Evaluate market opportunity and provide recommendations on how best to reach targeted shoppers to achieve business goals and objectives.
Collaborate with Marketing and other internal and external resources to create retail campaigns and marketing assets.
Lead online customer strategy to support the desired customer buying experience.
Serve as primary contact for external stakeholders and community engagement.
Establish marketing KPIs for the store and monitor, evaluate and report on the success of marketing strategies and programs.
Develop and manage marketing budget for The Goods.
Develop marketing plans and collaborate with business leaders to bring effective marketing tactics to each brand.
Lead the overall strategy of brand websites providing guidance to optimize the user’s experience.
Support the recruiting marketing needs of the businesses.
Oversee marketing projects and manage associated timelines and deliverables to drive a high level of customer satisfaction for the department.
Ensure projects are delivered on time and within budget.

Minimum Qualifications

Bachelor’s degree (Marketing or Communications), along with 5-7 related experience. Non-degree considered if 6+ years of related experience along with a high school diploma or GED
Occasional travel (0-5%)

Preferred Qualifications

Experience in consumer Marketing, Communications, or Public Relations with demonstrated success.
Excellent written and verbal communications.
Excellent grammar.
Strong organizational skills and keen attention to detail.
Outstanding interpersonal skills and ability to work effectively as a member of a fast-paced Marketing team.
Ability to prioritize projects, work within short time frames, and meet deadlines.
Exceptional skills with Microsoft Word, Excel, and PowerPoint.
Experience developing and managing budgets.
Experience hiring, training, developing, supervising, and appraising personnel.

This position is on-site at the New Bremen, OH location.

Work Authorization:

Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

No agency calls please.

Compensation and Benefits:

Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.

EOE Veterans/Disabilities