eCommerce Marketing Specialist
At a glance
Mid-level Ecommerce Marketing role at Crown Equipment Corporation. New Bremen.
Pay not stated Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Keep company and third-party eCommerce sites working as intended, resolving purchase issues with internal teams and dealers
- Use chat records and customer surveys to spot recurring problems and recommend changes to the shopping experience
- Maintain product details and images across eCommerce platforms, correcting data issues and supporting merchandising updates
- Review marketing and merchandising results, then recommend improvements based on performance metrics
- Support eCommerce plans through competitive research, process documentation, training materials and user acceptance testing
What you bring
- A marketing, digital, user experience or business degree plus at least two years of related work
- Alternatively, a high school diploma or GED and at least twelve years of related experience
- You can legally work in the United States without current or future visa sponsorship
Who this fits
This on-site role in New Bremen suits someone comfortable coordinating across teams and balancing daily priorities. Occasional travel is part of the job, at a stated rate of zero to five percent.
From the employer
Company Description:
Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology. As one of the world’s largest lift truck manufacturers, we are committed to providing the customer with the safest, most efficient and ergonomic lift truck possible to lower their total cost of ownership.
Job Posting External
Primary Responsibilities
- Implement plans that support the overall eCommerce strategy to grow online sales and generate sales leads for the business.
- Monitor and evaluate day-to-day activity of Company and third-party eCommerce platforms to ensure sites are functioning as intended and deliver effective customer experience.
- Review orders and lead cross functional efforts with Inside Sales, Parts, Branches, Dealers, Information Technology (IT), and the Customer Experience Center to identify, document and solve issues impacting the customers overall purchase experience.
- Monitor chat logs and customer satisfaction surveys to identify trends and recommend improvements.
- Work with eCommerce Manager, Product Management and Pricing to develop new product information for eCommerce initiatives.
- Manage updates and maintain the Product Information Management (PIM) system and imagery on the eCommerce platforms.
- Audit product information on eCommerce platforms, identify data quality issues, recommend improvements, and perform data clean-up activities, as needed.
- Support the development and execution of the eCommerce marketing plans.
- Implement and support eCommerce merchandising strategies such as cross-sells, redirects, synonyms, and discounts.
- Analyze performance metrics on marketing and merchandising activities, report results and recommend areas for improvement.
- Perform eCommerce competitive research and industry monitoring to identify trends and best practices that may enhance eCommerce performance.
- Develop and maintain a thorough understanding of Company’s eCommerce program and provide recommendations for enhancements and future phases.
- Document business processes and maintain ongoing updates.
- Develop process and procedure training materials.
- Communicate business processes and training materials as directed.
- Assist with UAT testing for functionality enhancements and technical bug fixes.
Minimum Qualifications
- Bachelor’s degree in Marketing, Digital, User Experience, or Business, along with at least 2 years of related experience
- Non-degree considered if 12+ years of related experience along with a high school diploma or GED
- Occasional travel (0-5%)
Preferred Qualifications
- Experience in eCommerce, Marketing or Sales
- Good communications and interpersonal skills with the ability to collaborate across all functional areas
- Good verbal and written communication skills
- Ability to multitask, prioritize daily workload, and meet deadlines
- Good organizational skills and attention to detail
- Familiar with digital analytics tools
- Proficient with Microsoft Word, Excel, PowerPoint, Confluence, Jira, and eCommerce platforms
This position is on-site at the New Bremen,OH location.
Work Authorization:
Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.
No agency calls please.
Compensation and Benefits:
Crown offers an excellent wage and benefits package for full-time employees including Health/Dental/Vision/Prescription Drug Plan, Flexible Benefits Plan, 401K Retirement Savings Plan, Life and Disability Benefits, Paid Parental Leave, Paid Holidays, Paid Vacation, Tuition Reimbursement, and much more.
EOE Veterans/Disabilities
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