Growth Specialist (Performance Marketing)

Credible Open · verified Aug 17, 2026

Tel Aviv Mid-level Growth Marketing

Mid-level Growth Marketing role at Credible. Tel Aviv.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and optimize Google Ads campaigns through keywords, bids, ad copy, negatives, and match types
Track daily results against GPM and revenue goals, then correct weak campaign performance
Find high-intent keyword groups and create structured campaigns to capture more volume
Test ad messaging and calls to action, document outcomes, and apply useful findings
Coordinate landing-page content and URL changes with the PM/CRO team to support relevance and Quality Score

What you bring

At least three years managing paid media, mainly Google Ads, in a performance or direct-response setting
Experience overseeing five hundred thousand dollars in monthly Google Ads spend, with improved ROAS or reduced CPA
Strong grasp of Smart Bidding, match types, Quality Score factors, search-term reviews, and campaign structure
Ability to use Google Ads and Sheets for reporting, create basic pivot tables, spot trends, and make independent optimization calls
Some exposure to paid social, remarketing, or display, plus clear written English for updates to a US-based team

Who this fits

This role suits a hands-on performance marketer who wants ownership of Google Ads budgets, targets, and optimization decisions as an individual contributor. You’ll be based in Tel Aviv and work with Israel-based teammates plus a US-based team, requiring clear written English for regular updates. The role begins with paid search and expands into remarketing and paid social.

From the employer

Who is Credible?

Credible is a leading U.S. consumer finance marketplace, transforming the way consumers access and compare financial products. We operate at a consumer and enterprise level. On the consumer side, we help millions of people make smarter financial decisions by comparing personalized, pre-qualified offers across student loans, personal loans, mortgages, credit cards, and insurance — all without impacting their credit score. On the enterprise side, we power financial product comparison and distribution through deep integrations and partnerships with lenders, insurance carriers, and financial institutions, as well as providing marketplace technology and capabilities to third-party partners and distribution channels.

About the Role

We are hiring Performance Marketing Analysts (also titled Growth Specialists) for Credible's Israel-based paid marketing team. These are mid-senior individual-contributor roles that start in SEM — owning Google Ads campaigns hands-on across Credible's financial verticals — and grow into multi-channel performance roles covering remarketing, paid social, and emerging formats as the team expands through FY27.

You will report to the Senior Performance Marketing Lead and work closely with the Head of Performance Marketing in San Francisco. This is a high-autonomy role with real budget ownership, clear targets, and a fast path to broader channel responsibility.

RESPONSIBILITIES

Campaign ownership: build, manage, and optimize SEM campaigns across assigned verticals — keyword research, ad copy, bid management, negative keyword hygiene, and match type strategy
Channel expansion: after 2–3 months, expand ownership into remarketing (RLSA, Display, Custom Audiences) and contribute to social campaign management alongside the team
Performance analysis: monitor daily performance against GPM and revenue targets; identify underperforming campaigns and take corrective action proactively
Keyword & niche expansion: identify high-intent keyword clusters not yet in the account and build structured campaigns to capture incremental volume
Ad copy & creative testing: run A/B tests on headlines, descriptions, and call-to-action variants; document results and apply learnings across campaigns
Landing page alignment: ensure campaign relevance and Quality Score by coordinating with the PM/CRO team on landing page content and URL structure
Reporting: contribute to weekly performance reports; flag issues with clear context and recommended actions
Tool fluency: use Google Ads scripts, bulk uploads, and Editor to execute changes efficiently at scale

EDUCATION & EXPERIENCE

Experience: 3 years of hands-on paid media management, primarily Google Ads, in a performance/direct-response environment
Spend scale: experience managing $500K/month in Google Ads; demonstrated ROAS improvement or CPA reduction
Channel awareness: some exposure to paid social (Meta/Facebook), remarketing, or display — even if not your primary channel — and enthusiasm to expand
Technical skills: solid understanding of Smart Bidding, keyword match types, Quality Score levers, search term analysis, and campaign structure best practices
Data comfort: able to pull reports in Google Ads and Google Sheets, build basic pivot tables, and identify meaningful trends
Ownership mindset: comfortable making independent optimization decisions within agreed guardrails; doesn't wait to be told what to change
Communication: clear written English; able to summarize performance and reasoning in weekly updates to a US-based team
Education: Bachelor's degree preferred

NICE TO HAVE

Active experience running Meta/Facebook Ads campaigns
Familiarity with remarketing strategy (RLSA, Display, Custom Audiences)
Exposure to Microsoft Advertising (Bing Ads)
Experience with Performance Max campaigns
Background in financial services, insurance, or lending verticals
Experience working with international (US/EU market) clients remotely

Why work at Credible?

We combine the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend. In other words, we’re the friend you always wish you had in finance.

We are optimistic, challengers, trustworthy, clever, and smart. We are open and transparent. We strive to act as advisors by being friendly, objective, and open in our communication. We use language that is intelligent yet approachable. When appropriate, we’ll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.