Growth Marketing Specialist
creator Open · verified Sep 29, 2026 At a glance
Mid-level Growth Marketing role at creator. Vancouver · full-time · CA$68,000–CA$80,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run and improve paid campaigns across LinkedIn, Meta, Google, and other channels while watching CTR, CPC, CPL, and conversions
- Create prospect lists from ICPs, research accounts and decision-makers, enrich records, and help sales target opportunities
- Build email nurture sequences, then use scoring, segmentation, and lifecycle programs to improve engagement
- Produce weekly, monthly, and quarterly reports covering traffic, leads, pipeline, revenue, and self-serve performance
- Use Claude, ChatGPT, Gemini, Perplexity, and similar tools to speed research, reporting, content, analysis, and campaign work
What you bring
- Two to four years in growth marketing, demand generation, marketing analytics, business operations, or a related field
- Hands-on experience supporting paid advertising and configuring tags, triggers, and events in Google Tag Manager
- Experience with HubSpot or Salesforce, plus building email marketing and lead nurture campaigns
- Strong analysis, reporting, communication, organization, and attention to detail
- Daily use of AI tools, with a working grasp of prompt engineering and AI-assisted workflows
Who this fits
You'll suit a hands-on generalist role that moves between spreadsheets, CRM systems, advertising platforms, dashboards, and AI tools. You should be comfortable learning quickly and turning research and performance data into practical recommendations. The role is full time in Vancouver and sits at mid-level seniority.
From the employer
About the Role
The Growth Marketing Specialist will support demand generation, sales enablement, marketing performance, and day-to-day marketing operations. You will help run paid media campaigns, build prospect lists, conduct market research, track funnel performance, support lead nurture programs, and help surface insights that support growth across the business.
We're looking for a versatile generalist, someone comfortable moving between different tools and tasks and who can pick up new skills quickly, rather than a narrow specialist in just one area.
This is a hands-on role for someone who is equally comfortable working in spreadsheets, CRM systems, advertising platforms, reporting dashboards, and modern AI tools.
As an AI-first organization, we're looking for someone who actively incorporates AI into their daily workflows and understands how modern AI tools can enhance research, content development, analysis, reporting, and business operations.
Key Responsibilities
Growth Marketing & Demand Generation
- Support execution and optimization of paid advertising campaigns across LinkedIn, Meta, Google, and other channels
- Monitor campaign performance and identify opportunities to improve CTR, CPC, CPL, and conversion rates
- Assist in developing landing pages, lead magnets, and conversion-focused marketing initiatives
- Support organic and paid growth initiatives across multiple channels
Lead Generation & Sales Support
- Build targeted prospect lists aligned with Ideal Customer Profiles (ICP)
- Research companies, decision-makers, and market opportunities
- Support outbound sales initiatives through list development and data enrichment
- Maintain CRM data quality and assist with pipeline management activities
- Support the sales team in identifying target accounts and growth opportunities
Email Marketing & Lead Nurture
- Build and optimize email nurture sequences for prospects and customers
- Support lead scoring, segmentation, and lifecycle marketing programs
- Analyze email performance and recommend improvements to engagement and conversion metrics
Market Research & Competitive Intelligence
- Conduct research on target industries, competitors, and market trends
- Monitor competitor messaging, positioning, pricing, and product developments
- Develop competitive intelligence reports to support sales and marketing strategy
Reporting & Analytics
- Develop weekly, monthly, and quarterly performance reports
- Analyze marketing, website, pipeline, and revenue performance
- Help identify growth opportunities and areas of funnel leakage
- Support recommendations to improve conversion rates and customer acquisition
- Track and report on key SaaS growth metrics including: Website traffic, Lead generation, MQL conversion rates, Pipeline creation, Customer acquisition, and Self-serve product performance
AI-Powered Marketing Operations
- Leverage AI tools to accelerate research, reporting, content creation, analysis, and campaign execution
- Use tools such as Claude, ChatGPT, Gemini, Perplexity, and other AI platforms to improve productivity and decision making
- Build repeatable AI-assisted workflows for marketing, sales, and reporting activities
- Utilize AI to synthesize large volumes of information into actionable insights and recommendations
- Continuously explore new AI tools and techniques that improve efficiency, accuracy, and output quality
Qualifications
Required
- 2-4 years of experience in growth marketing, demand generation, marketing analytics, business operations, or a related role
- Experience managing or supporting paid advertising campaigns
- Experienced in setting up tags, triggers, and events in Google Tag Manager
- Strong analytical and reporting skills
- Experience with CRM platforms such as HubSpot or Salesforce
- Experience building email marketing and lead nurture campaigns
- Strong research and data analysis capabilities
- Excellent written and verbal communication skills
- Highly organized with strong attention to detail
- Daily user of AI tools such as Claude, ChatGPT, Gemini, Perplexity, or similar platforms
- Understanding of prompt engineering and AI-assisted workflows
Nice to have
- Background in SaaS, MarTech, AdTech, creator economy, affiliate marketing, or e-commerce environments
- Experience developing lead nurture programs, lifecycle marketing strategies, and marketing automation initiatives that improve engagement and conversion
- Experience supporting sales teams with pipeline growth and account-based targeting initiatives
- Experience turning marketing, sales, and revenue data into clear reports and actionable insights
- Familiarity with workflow automation and process optimization using tools such as Zapier, Make, N8N, or similar platforms
Compensation
We offer a starting annual salary of $68,000 – $80,000 CAD
Total compensation includes salary, bonus, benefits, and other perks
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