Growth Marketing Specialist
At a glance
Mid-level Growth Marketing role at Dozee. Bangalore · full-time.
Pay not stated Growth Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Run US event communications before, during and after each event, from invitations and lead capture to sales handoff
- Build lead workflows that capture, score, segment and nurture campaign contacts, then improve quality and conversion with sales feedback
- Plan and optimise paid campaigns, manage spend, test variations and report funnel, acquisition and return metrics
- Run HubSpot campaigns, workflows, scoring, segmentation, landing pages and dashboards while keeping data and reports dependable
- Manage social calendars, creative partners and agency delivery, sharing performance updates with US and India stakeholders
What you bring
- Around five to eight years across digital marketing, paid performance campaigns and lead generation
- A track record of managing paid media budgets and delivering measurable campaign results
- Practical HubSpot ability across campaigns, workflows, lead scoring and reporting, plus command of marketing metrics
- Experience managing design and performance agencies
Who this fits
This suits an independent, hands-on marketer who makes decisions from data and owns results without close supervision. You’ll primarily support US sales and marketing, while also working with the India team; comfort overlapping US working hours is expected. The role is based onsite in Bangalore.
From the employer
Role Overview:
We need a hands-on Growth Marketing Specialist to own event marketing, performance marketing and lead generation for the Dozy brand, and to run our digital and social presence. Most of the work supports the US market and the US sales and marketing teams, but the role also serves the India team and the overall brand. You will work independently, own outcomes and make decisions with minimal supervision.
Responsibilities
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Own marketing communication for our US events: before (invitations, promotion, registrations), during (lead capture, live social) and after (follow-up, nurture, handoff to sales).
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Build processes to capture, score, segment and nurture event and campaign leads.
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Improve lead quality and conversion, and close the loop with sales on outcomes.
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Plan, run and optimise paid campaigns on LinkedIn, Meta and other channels.
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Own the budget: allocate spend, monitor pacing and get the best outcomes within it.
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Track and report CPL, CAC, CTR, conversion rates, MQL to SQL, pipeline contribution and ROI, and run A/B tests.
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Manage HubSpot day to day: campaigns, workflows, lead scoring, segmentation, landing pages and dashboards.
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Keep data clean and reporting reliable so leadership sees funnel performance clearly.
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Manage external design and performance marketing agencies: clear briefs, timelines, critical review and accountability for results.
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Own the content calendar across LinkedIn, Instagram and other channels, and optimise posts using performance data.
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Work with design and content partners on timely, on-brand creative.
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Partner with the US sales and marketing teams as primary stakeholders, and equally support the India team.
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Share regular performance updates and recommendations with leadership.
Lead Generation and Event Marketing
Performance Marketing and Budget Management
HubSpot and Marketing Operations
Agency and Vendor Management
Digital and Social Media Marketing
Cross-functional Collaboration (India and US)
Requirements
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Around 5 to 8 years in digital marketing, performance marketing and lead generation.
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Proven record running paid campaigns and managing budgets with measurable results.
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Hands-on HubSpot experience (campaigns, workflows, lead scoring, reporting) and strong command of marketing metrics.
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Event-driven or B2B lead generation and post-event nurturing experience, preferred.
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Experience managing external agencies, including design and performance partners.
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Experience working with US teams or the US market, and comfort with overlapping US hours.
Skills that set you up to win
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Self-starter who owns outcomes. You do not wait for instructions.
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Independent operator. Candidates who have only worked as one member of a large team or inside an agency are unlikely to fit.
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Analytical and budget-conscious. You decide from data.
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Strong collaborator. You work well with US stakeholders, the India team and agencies
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