growthroles

Technical Sales & Marketing Manager - IT&E Segment & TPU Compounding

Covestro Open · verified Sep 21, 2026
Guangzhou 1848 Full-time Manager General Marketing

At a glance

Mid-level General Marketing role at Covestro. Guangzhou 1848 · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing
SeniorityManager
LocationGuangzhou 1848
EmploymentFull-time
PostedMay 18, 2026 · 4mo ago
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Build the APAC go-to-market plan for IT and TPU compounding, tying business development to volume and margin goals
  • Map OEM and ODM accounts, then lead alliances that help specifications win and products reach market faster
  • Find prospects, uncover customer needs, identify cross-sell opportunities, and shape the commercial value proposition
  • Guide solution launches, promotions, pricing, and early customer activation across IT and compounding markets
  • Turn competitive and whitespace findings into campaigns, roadshows, tech-days, alliances, and pipeline actions

What you bring

  • A technical university degree with added marketing or management study, or equivalent relevant qualifications
  • Demonstrated technical sales experience in TPE compounding and IT or electrical and electronics applications
  • Established relationships with relevant OEMs, ODMs, and industry partners
  • A record of growing business and delivering against sales targets through customer-focused commercial hunting

Who this fits

You’ll suit a manager-level commercial role combining technical sales, marketing, account planning, and new-customer development. It is based in Guangzhou and covers APAC, with coordination across countries, functions, OEMs, ODMs, and regional sales teams. Strong influencing, negotiating, communication, and relationship-building skills are central to the work.

From the employer

We are Covestro. We are curious. We are courageous. We are colorful. We refine chemical material solutions with game-changing products. Let us empower you to push boundaries. Join us and our 18.000 colleagues now and together we will make the world a brighter place.

Main Responsibilities

  • Develop and execute Go-to-market strategy for IT segment and TPU compounding in APAC, driving business development initiatives to deliver anticipated volume and margin

  • Build strategic account plans with clear objectives and relationship mapping for key OEMs/ODMs in value chain, lead alliance marketing to support spec-in and accelerate commercialization, maintaining strong industry networks to position Covestro as preferred solution partner

  • Lead commercial hunting activities including prospecting, customer needs assessment, cross-selling identification, and value proposition. Steer segment-focused solution/ portfolio launches, promotion and strategic pricing approaches across IT and compounding markets with early‑customer activation

  • Identify opportunities where TPU compounding can enhance and extend our current portfolio, and work closely with R&D and AD on recipe/product development

  • Drive marketing and business development initiatives by translating competitive and whitespace insights into targeted campaigns and commercial tactics; plan and execute market activations (roadshows, tech-days, strategic alliances) to promote Covestro TPU solutions and strengthen positioning

  • Manage pipeline performance effectively through accurate forecasting, regular tracking, and collaboration with different functions to ensure alignment with segment objectives

  • Support OEM and Transplant management with active coordination of value chain partners and sales team in other regions/countries

  • Drive New Customer Growth (NCG) in Electrical & Electronics, and other new market development initiatives within the IT segment

Qualification Requirements (Education & Work Experience)

  • University degree in technical discipline with marketing or management specialization in addition (or other related studies) or equivalent qualifications with relevant work experience

  • Proven experience as a technical salesperson in TPE compounding and IT/EE applications

  • Strong connections with related OEMs, ODMs, and industry partners

  • Excellent communication and relationship-building skills, with the ability to influence and negotiate with key external/internal stakeholders across countries and functions

  • Proven track record in driving business growth and achieving sales targets

  • Commercial hunting experience with strong customer needs assessment capabilities

YOUR APPLICATION
Are you as curious, courageous and colorful as we are? If so, we can offer you an exciting career opportunity. We look forward to receiving your application including a cover letter, resume/CV, and relevant certificates. Become part of our Team - apply now!

Covestro is well aware of the importance of personal information to you. Covestro promises to strictly abide by the basic principles of information security and privacy protection as well as requirements of relevant laws and
regulations and take appropriate security protection measures to ensure that your personal information is safe and controllable.

The resume you submit and the personal information you provide voluntarily will only be used for the recruitment service of Covestro. If we use your information beyond the above purposes, we will seek your consent in advance.

The Covestro position you are applying for may use AI tools for preliminary screening of your submitted resume. We commit that this screening process is free from any bias or discrimination, ensuring fair and just treatment for every applicant. If you accept this approach, please continue with the application process. If you have any objections to the screening results, please send an email to CNTA@covestro.com.

Your data may be kept in a secure environment within or outside the territory of P.R. China. If the personal information is necessary to be transferred outside the territory of P.R. China, we will ensure that it is transferred in accordance with the laws and regulations. Generally, we only store your personal information for the time period that is necessary to fulfill the purpose of collection and processing, unless otherwise provided by laws, regulations or administrative orders. We will implement a variety of measures to ensure a reasonable level of information security. Unfortunately, if a personal information security incident occurs, we will activate contingency plans to prevent the security incident from spreading.

We impose strict restrictions on sharing information with any third party in accordance with laws and regulations. Unless otherwise provided by laws and regulations, the information we collect will not be provided to or shared with any third party that is unrelated to our recruitment services.

Contact Us

www.covestro.com

Covestro welcomes applications from all individuals, regardless of racial or ethnic origin, skin color, nationality, religion, philosophy, gender, age, physical characteristics, marital status, disability, appearance, sexual orientation and sexual identity. We are committed to treating all applicants fairly and avoiding discrimination.

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