Director, Product Marketing Manager (Commerce)
At a glance
Leadership Product Marketing role at Coveo. Canada.
Pay not stated Product Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set commerce product marketing direction, choosing how to position the solution, which segments to target, and where to prioritize growth
- Guide and develop product marketers, giving the team direction and raising the quality of its work
- Shape go-to-market plans that support acquiring and expanding customers across channels
- Use customer, market, and competitor insights to build distinct positioning and messaging
- Coordinate with Product, Sales, and Demand Generation on execution, pipeline results, sales enablement, and customer stories
What you bring
- At least seven years in marketing, including three or more years focused on product marketing in ecommerce or digital commerce
- A track record of setting and carrying out go-to-market plans with product, sales, and marketing leaders
- Experience coaching or managing team members and improving their performance
Who this fits
This director-level role suits someone with deep enterprise commerce expertise who can lead product marketing strategy and a team. You’ll work across Product, Sales, and Demand Generation and connect marketing initiatives to pipeline and revenue outcomes.
From the employer
Define the narrative. Shape the future of commerce.
What if you could define how an entire commerce solution is understood, positioned, and adopted in the market? This role sits at the intersection of strategy, storytelling, and revenue impact, driving how we bring our commerce solution to life for customers and prospects.
You’ll lead product marketing for our Commerce solution, influencing cross-functional strategy and scaling a high-performing team. If you’re excited by ownership, visibility, and shaping growth at scale, this is your playground.
As our Director, Product Marketing Manager, you will:
- Define and lead the product marketing strategy, including positioning, target segments, and growth priorities aligned with company objectives
- Lead, mentor, and grow a team of product marketers, setting clear direction and elevating execution standards
- Own and evolve the go-to-market strategy to drive acquisition and expansion across channels
- Develop differentiated positioning and messaging grounded in customer, market, and competitive insights
- Partner cross-functionally with Product, Sales, and Demand Generation to drive aligned execution and measurable pipeline impact
- Elevate sales enablement and customer storytelling to strengthen market presence and win rates
Here is what will qualify you for the role:
- 7+ years in marketing, including 3+ years in product marketing within ecommerce or digital commerce
- Proven experience defining and executing go-to-market strategies with Product, Sales, and Marketing leadership
- Experience leading or mentoring team members and driving performance
- Strong strategic thinking and ability to connect insights to business outcomes
What will make you stand out:
- Experience in enterprise technology, particularly artificial intelligence AI-driven platforms
- Experience influencing executive stakeholders and contributing to company-level strategy
- Strong analytical mindset with the ability to tie initiatives to pipeline and revenue impact
- Exceptional storytelling skills, translating complex concepts into clear, compelling narratives
Do you think you can bring this role to life? Or add your own color? You don't need to check every single box, but because this role leads the strategy for our Commerce business, we're looking for someone who already brings deep expertise in enterprise commerce and can quickly become a trusted voice within the organization and the market.
Send us your application. We'd love to hear from you.
Join the Coveolife!
We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.
Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact HR@Coveo.com to discuss your needs.
This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.
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