Director, Product Marketing Manager (Commerce)

Coveo Open · verified Aug 17, 2026

Canada Director Product Marketing

Leadership Product Marketing role at Coveo. Canada.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set commerce product marketing strategy around positioning, target segments, and growth priorities
Lead, mentor, and develop product marketers while raising execution standards
Own go-to-market plans that support acquisition and expansion across channels
Use customer, market, and competitor insight to sharpen positioning and messaging
Align Product, Sales, and Demand Generation around execution and pipeline impact

What you bring

At least seven years in marketing, including three or more years in product marketing for ecommerce or digital commerce
A record of creating and delivering go-to-market plans with Product, Sales, and marketing leaders
Experience leading or mentoring team members and improving performance
Strategic thinking that connects customer and market insight with business results

Who this fits

This role suits a senior product marketer who can set commerce strategy, lead a product marketing team, and connect market insight to pipeline and revenue outcomes. You’ll work closely with Product, Sales, and Demand Generation and may influence executive and company-level strategy. The listing identifies Canada but gives no more specific location or work arrangement.

From the employer

Shape the narrative. Power the pipeline.

What if you could define how an entire commerce solution is understood, positioned, and adopted in the market? This role sits at the intersection of strategy, storytelling, and revenue impact, driving how we bring our commerce solution to life for customers and prospects.

You’ll lead product marketing for our Commerce solution, influencing cross-functional strategy and scaling a high-performing team. If you’re excited by ownership, visibility, and shaping growth at scale, this is your playground.

As our Director, Product Marketing Manager, you will:

Define and lead the product marketing strategy, including positioning, target segments, and growth priorities aligned with company objectives
Lead, mentor, and grow a team of product marketers, setting clear direction and elevating execution standards
Own and evolve the go-to-market strategy to drive acquisition and expansion across channels
Develop differentiated positioning and messaging grounded in customer, market, and competitive insights
Partner cross-functionally with Product, Sales, and Demand Generation to drive aligned execution and measurable pipeline impact
Elevate sales enablement and customer storytelling to strengthen market presence and win rates

Here is what will qualify you for the role:

7+ years in marketing, including 3–5+ years in product marketing within ecommerce or digital commerce
Proven experience defining and executing go-to-market strategies with Product, Sales, and Marketing leadership
Experience leading or mentoring team members and driving performance
Strong strategic thinking and ability to connect insights to business outcomes

What will make you stand out:

Experience in enterprise technology, particularly artificial intelligence (AI)-driven platforms
Experience influencing executive stakeholders and contributing to company-level strategy
Strong analytical mindset with the ability to tie initiatives to pipeline and revenue impact
Exceptional storytelling skills, translating complex concepts into clear, compelling narratives

Do you think you can bring this role to life? Or add your own color? You don’t need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to hear from you!

Join the Coveolife!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

Coveo is committed to providing accessible employment practices. If you require accommodation due to a disability at any point during the recruitment process, please contact HR@Coveo.com to discuss your needs.

This job description was written by humans, assisted by AI. We may leverage technology in our hiring process to help us see the person behind the resume.