Principal, Brand Management

Coupang aboutcoupang.com Open · verified Sep 19, 2026

Taipei Senior Brand Marketing

Senior Brand Marketing role at Coupang. Taipei.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Analyze category and brand information to guide selection and growth decisions
Set program charters, roadmaps, and staged objectives for category expansion
Work with Brand Managers, Marketing, and FP&A on forecasts and delivery
Build category scorecards, GMV projections, and performance updates
Share recommendations with leaders while tracking risks and stakeholder alignment

What you bring

At least eight years in e-commerce program, category, or business management
Strong Excel ability paired with analytical skills and sound business reasoning
Fluency in both English and Mandarin
Experience communicating across functions and gaining support without direct authority

Who this fits

You’ll suit a hands-on program management role focused on growth and profitability in Taiwan. The work calls for structured thinking, clear communication, and comfort using data to shape decisions. The position is based in Taipei, Taiwan.

From the employer

Company Introduction 

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview

We are seeking a highly skilled program manager to join our Business Growth and Excellence team in Taiwan. In this role, you will be working closely with business managers, marketing team, and finance to cross functional programs targeted at driving growth and profitability. A successful candidate will come up with ways to scale existing programs and also create roadmap for new initiatives to help attract new customers and drive engagement with our existing customers. We're seeking someone hands-on with a structured mindset, solid analytical skills, effective written and verbal communication, and strong project management abilities.

What You Will Do

Analyze category and brand inputs to support selection and growth strategy
Build program charters, roadmaps, and phased goals for category expansion
Partner with Brand Managers, Marketing, and FP&A on forecasts and execution
Create category scorecards, GMV forecasts, and performance reports
Present insights and recommendations to leadershipMonitor progress, manage risks, and align stakeholders

Basic Qualifications

8+ years of E‑commerce experience in program management, category management, or business management roles
Strong Excel and analytical skills
Data‑driven mindset with solid business logic
Fluent in English and Mandarin
Strong cross‑functional communication skills
Experience influencing stakeholders without direct authority

Recruitment Process

Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

This job posting may be closed prior to the stated end date for application if all openings are filled.
Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.