Country Brand Manager - Cotton On Australia

COTTON ON Careers Open · verified Sep 21, 2026

Melbourne CBD Full-time Manager Brand Marketing

At a glance

Mid-level Brand Marketing role at COTTON ON Careers. Melbourne CBD · full-time.

Pay not stated Brand Marketing salary

RoleBrand Marketing

SeniorityManager

LocationMelbourne CBD

EmploymentFull-time

PostedJun 23, 2026 · 3mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the country trading plan for Cotton On, adapting global direction to local market opportunities
Own brand sales, profitability, operations and customer experience across the retail channel
Coordinate with Cotton On Body and Cotton On Kids leaders to align the store experience
Lead a multifunctional team with clear decisions, accountability and continuous improvement
Drive change initiatives that improve outcomes for customers and teams across every touch point

What you bring

Senior leadership experience in retail, fashion or another consumer-led setting
A record of leading large, multi-site teams and producing strong commercial results
Working knowledge of retail operations, trading, merchandising and customer experience
Experience building and delivering strategic business plans with budget and profitability accountability
Background leading transformation or organisational change in fast-moving environments

Who this fits

You’ll suit a senior retail leader who combines commercial judgment with customer-focused strategy and hands-on execution. The role is based in Melbourne CBD and leads a multifunctional team across the country retail operation. You’ll need to make decisions through ambiguity, influence stakeholders and build high-performing teams.

From the employer

ABOUT US

Born in Australia, loved around the world.

At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives.

We’re playfully rebellious and always optimistic. Join our world and let's do good things together.

ABOUT THE ROLE

The Country Brand Manager is accountable for driving the end-to-end performance of the Cotton On brand across the market, delivering sustainable sales growth, profitability and an exceptional customer experience.

This role leads the development and execution of the brand country trading strategy, ensuring strong alignment to global brand direction while tailoring execution to local market opportunities. With accountability of commercial performance, operations and customer experience, the Country Brand Manager ensures consistent and compelling brand delivery across our retail channel. Partnering closely with the Brand Managers for Cotton On Body and Cotton On Kids to ensure the customer experience aligned across all stores but enhancing the experience for our core Cotton On Customer in our Cotton On and Cotton ON Mega stores.

Leading a multi-functional team, you will foster a high-performance culture built on accountability, collaboration and innovation. You will balance strategic leadership with disciplined execution, bringing clarity, pace and focus to decision-making in a fast-moving environment.

As a senior leader, you will also act as a champion for change—driving continuous improvement and delivering better outcomes for our customers and our teams at every touch point.

EXPERIENCE

Senior leadership experience within retail, fashion or consumer-led environments
Proven track record leading large, multi-site teams and delivering strong commercial outcomes
Deep understanding of retail operations, trading, merchandising and customer experience
Demonstrated success developing and executing strategic business plans
Experience in fast-paced, high-growth environments
Strong financial acumen, with accountability for budgets and profitability
Experience leading transformation and organisational change initiatives

CAPABILITY

Inspiring leader with a strong track record of building high-performing teams
Commercially astute with a strategic, customer-first mindset
Confident decision-maker, balancing data insights with intuition
Exceptional stakeholder engagement and influencing skills
Able to lead through ambiguity, driving clarity and momentum
Strong problem-solving and operational planning capability
Highly collaborative, with a focus on building trusted relationship

MINDSET

Passion for retail, customer experience and team development
Resilient, adaptable and outcomes-focused
Energised by growth, pace and continuous improvement

BENEFITS

Competitive salary
Flexible working options & people-first leave initiatives
Access to our world-class Support Centre, with an in-house restaurant & state-of-the-art wellness centre featuring free gym & holistic health services
Subsidised onsite childcare centre
50% off our Brands | Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie & Supre
24/7 Wellness support – mental health, relationships, family + more
Local & Global career growth
Discounts for you & your family – medical, travel, financial + more
Performance & Peak incentives to reward + recognise our team
Returnity - Paid program for new parents heading back to work
Bring your dog to work
Recognition, team connection moments & more!

Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at recruitment@cottonon.com.au so we may support you in completing the job application process.