Director, Marketing Operations
At a glance
Director-level Marketing Operations role at ConnectWise. Remote, United States · no salary stated · we estimate $168,375–$230,620 across the United States.
ConnectWise has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Lead team members who build and improve sales lead processes, marketing workflows, and supporting technology
- Set the direction for digital marketing systems, including links to sales automation tools and processes
- Select and introduce third-party tools that improve project coordination and team efficiency
- Improve workflow quality by finding process gaps, encouraging technology adoption, and making better use of systems
- Deliver marketing performance analysis and reliable business intelligence to guide decisions
What you bring
- At least ten years of relevant experience, including six or more years managing people
- A related bachelor's degree or equivalent business experience
- Hands-on familiarity with marketing automation, CRM, BI, or AI systems
- You can lead complex projects and explain technical concepts clearly to different stakeholders
Who this fits
This director role suits someone ready to lead teams and shape marketing operations strategy, rather than work as an individual contributor. The role may require up to ten percent travel.
From the employer
ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.
Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.
Game-changers, innovators, culture-lovers—and humankind.
We invite discovery and debate. We recognize key moments as milestones.
We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.
Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!
General Summary:
The Director of Marketing Operations is responsible for leading a team of entry level to experienced professionals focused on designing and implementing the sales lead process, establishing a technology strategy that support sales productivity, building and reporting on departmental data analysis to support effective decision making, and participating in Marketing work-flow project management. This role supports the Marketing function by guiding the development and enhancement of processes and technologies that enable the department to run effectively.
Essential Duties & Responsibilities:
• Sets goals and objectives for team members for achievement of operational results
• Typically manages multiple teams that are led by experienced managers
• Influences others to accept practices and approaches
• Interacts with executive leadership and others concerning matters of significance to ConnectWise
• Owns short to mid-term strategy execution and operational direction of the [XX] team in alignment with the ConnectWise objectives
• Leads and prioritizes the daily activities of the team
• Manages, mentors, and coaches to develop a collaborative and dynamic team
• Coordinates cross-functional communication to align on initiatives and strategies to drive efficiency
• Creates and drives a vision for the system design and management that supports our digital marketing operations
• Develops and maintains the marketing technology stack and ensures appropriate integration with sales automation te4chnologies and processes
• Researches and onboards 3rd party technologies that will improve the optimal project management methodologies that support collaboration and efficiency
• Collaborates with the Legal team with respect to marketing-relevant regulations to ensure departmental compliance with regulatory guidelines
• Monitors and strives to maintain high levels of quality, accuracy, and process consistency in the organization’s workflow planning efforts
• Identifies inefficiencies and shortcomings and drives efforts for improvement
• Support and drives technology adoption by colleagues and optimizes the effectiveness of the technology investments
• Monitors the accuracy and efficient distribution of Business Intelligence essential to the organization, recommending changes or additions as needed to ensure business needs are being met
• Delivers marketing performance reporting and analysis to support overall marketing performance Knowledge,
Skills, and/or Abilities Required:
• Exceptional leadership and customer service skills
• Ability to make decisions that have serious impact on the overall success or failure on their areas of accountability
• Willingness to work in a team environment
• Strong organizational skills to give the team direction
• Professional presence suitable for interaction in meetings, in-person, or via email, as well as at internal and external facing events
• Excellent presentation and communication skills
• Organized, detail-oriented, and self-motivated
• Technology savvy • Ability to translate technical terms and concepts so all stakeholders can fully understand
• Strong ability to problem-solve across multiple operational domains
• Proven ability to design and manage complicated, multi-step, multi-person projects
Educational/Vocational/Previous Experience Recommendations:
• Bachelor’s degree in related field or equivalent business experience
• 10+ years of relevant experience
• 6+ years of managerial experience
• Experience with Marketing automation, CRM, BI, and or AI systems
Working Conditions:
• Onsite/Hybrid/Remote depending on location • 0-10% travel may be required
ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.