Director of Marketing Operations
At a glance
Director-level Marketing Operations role at GWI. London.
Pay not stated Marketing Operations salary
growthroles summary, based on the employer's posting.
What you'll do
- Lead and coach two direct reports, setting priorities for the Marketing Operations roadmap and its delivery
- Own the marketing technology stack, including tool evaluation, budget decisions, vendor oversight and consolidation
- Set lead and account scoring, and make useful intent signals available to Sales
- Govern data quality, campaign setup and attribution, keeping performance measurement consistent across tools
- Work with RevOps and other teams on GTM operations, automation and improvements to pipeline, revenue and efficiency
What you bring
- Deep working knowledge of HubSpot, Salesforce and Clay, and how they fit into a wider marketing stack
- Experience applying AI in a technical team setting to produce meaningful results
- A track record of improving processes and taking ownership across teams
Who this fits
This director-level role suits someone comfortable leading a small team while working across marketing, revenue, product and RevOps. You’ll report to the VP of Growth Marketing and join the Marketing Leadership team. The role is based in London and requires at least two office days each week.
From the employer
Director of Marketing Operations
Location: London
Office requirement: Minimum 2 days in the office
Employment type: Permanent
At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Director of Marketing Operations to oversee the Marketing Ops team based in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.
As our Director of Marketing Operations you’ll:
Lead the people that are the engine that improves the efficiency and performance of our Growth Marketing team. Marketing Ops at GWI is a growth engine, not a service function. Reporting to the VP Growth Marketing and as a member of our Marketing Leadership team, you’ll have real influence and be expected to identify and drive initiatives that have an impact on pipeline and revenue.
A few things you’ll be responsible for:
- Leading and mentoring two direct reports. You’ll own the prioritisation and delivery of the MOps roadmap, ensuring your team are working on the highest impact projects.
- Ownership of our entire marketing tech stack, including assessing new tech, budget ownership, vendor management, and rationalising the stack when necessary.
- The lead and account lifecycle. You will be responsible for lead and account scoring and ensuring actionable intent signals are surfaced to Sales.
- Data governance and quality in all tooling. You’ll work closely with RevOps to ensure data is syncing seamlessly in Salesforce and Hubspot.
- Define and govern our campaign infrastructure and attribution reporting. You’ll be responsible for our measurement methodology and ensuring we have a clear source of truth for performance
- Collaborating with, global marketing, revenue, product and RevOps to improve GTM operations
- Advising the Marketing & Revenue leadership on GTM efficiency, investment trade-offs, and improvements to our operating model
- Identifying and implementing automations that measurably reduce manual work or improve conversion
What do I need to bring with me?
- You are comfortable managing a modern marketing tech stack. You’ll need deep expertise in Hubspot, Salesforce and Clay and understand how to connect those tools into a broader stack including Claude, Intercom, Qualified, GA, paid media channels, SEO/GEO tooling etc.
- You are a technical leader with demonstrable experience using AI to deliver meaningful outcomes in a team environment.
- You have a continuous improvement mindset. You proactively assess the effectiveness of current processes, propose, and implement improvements.
- You have a strong sense of ownership and can connect the dots across departments, bring people together to solve problems, and communicate the impact of activity.
Diversity, Equity & Inclusion
Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.
As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.
We actively encourage applications from underrepresented and marginalised communities.
At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.
#li-hybrid
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