Marketing Director

Columbia Open · verified Sep 20, 2026

Korea Office Full-time Director Marketing Leadership

At a glance

Leadership Marketing Leadership role at Columbia. Korea Office · full-time.

Pay not stated Marketing Director salary

RoleMarketing Leadership

SeniorityDirector

LocationKorea Office

EmploymentFull-time

PostedJun 1, 2026 · 3mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set Korea’s full-funnel marketing direction to acquire, engage, and retain consumers
Lead and develop the marketing team while building creativity, collaboration, and accountability
Advise the regional GM on longer-term plans tied to global and regional business goals
Manage brand consistency, integrated campaigns, retail experiences, and paid and organic media
Track campaign and channel results, then adjust tactics and spending for stronger returns

What you bring

A marketing, advertising, retail marketing, or related degree at bachelor’s or master’s level
At least ten years in strategic brand and marketing work, including eight years managing people through managers
A record of creating and delivering regional plans that support global brand direction
Fluent Korean and English, plus readiness for regional and occasional international travel

Who this fits

You’ll suit this role if you are a senior regional marketer and experienced people leader who can adapt global brand direction for Korea. The job requires close work with the regional GM and teams across sales, merchandising, operations, product marketing, brand design, and retail. You’ll be based in the Korea office and travel regionally, with occasional international travel.

From the employer

ABOUT THE POSITION

The Director of Korea Marketing leads the development of the regional marketing strategy and the regional marketing team to drive breakthrough brand marketing, accelerate consumer acquisition and elevate the Columbia Brand across the Korean marketplace.

This role will report into the Global Brand Marketing organization, but will work in close partnership as the strategic marketing partner for the regional GM. This role will also work closely with cross-functional Korean team members in Sales, Merchandising and Operations; as well as with Global Product Marketing, Brand Design, and Retail teams to ensure strategic alignment while scaling Brand initiatives and driving regional relevant marketing campaigns.

HOW YOU’LL MAKE A DIFFERENCE 

Strategy: Develop and execute full funnel marketing strategies to drive customer acquisition, engagement, and retention
Leadership: Guide, mentor, and empower a high-performing marketing team, fostering a culture of creativity, resourcefulness, collaboration and innovative thinking
Collaboration: Serve as the strategic marketing partner to the GM, setting long range marketing plans aligned with global and regional business objectives

Brand Management: Coordinate brand positioning, drive full funnel integrated marketing and ensure consistent messaging across all consumer touchpoints

Consumer Acquisition: Develop and implement marketing tactics that serve the regional consumer and align with the global brand acquisition strategy

Performance: Set objectives, analyze and report out on the effectiveness of marketing campaigns, activations and channel tactics, using data-driven insights to refine and improve

Budget Management: Own and manage the marketing budget to ensure efficient allocation of resources and maximum ROI

Retail Marketing: Elevate the retail experience through Mono-Brand and SiS locations, ensuring the retail experience is aligned to elevate the assortment and meet or surpass consumer expectations

Media: Oversee all paid and organic media strategy, inclusive of paid brand, direct response channels, owned social and retail channels

YOU ARE

A respected and proven people leader
An strategic marketer who is skilled in driving full funnel integrated marketing plans to deliver results

A collaborative communicator who is adept at building relationships and consensus among teams and decision makers
A regional expert able to adapt brand direction at a regional level without losing the objective

A true champion of the consumer, developing strategy that drives regional consumer acquisition and retention

YOU HAVE 

Bachelor’s or Master’s degree in Marketing, Advertising, Retail Marketing or a related field
10+ years of strategic brand and marketing experience
8+ years of people management experience including managing through managers

Proven track record of building and implementing regional strategies in alignment with global brand strategies

Strong problem-solving skills, with the ability to make strategic decisions

Proficiency in fostering collaborative spaces for consumer centric and creative ideation

Applied, broad industry knowledge and commercial awareness to develop operating plans and drive performance across marketing functions
The ability to travel regionally and on occasion internationally
Ability to speak Korean and English fluently

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.