Category Brand Specialist
At a glance
Mid-level Brand Marketing role at Colgate-Palmolive. Caracas.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the portfolio’s financial results and long-range marketing direction
- Build integrated campaigns across digital, social, and traditional media with agency partners
- Turn market research and predictive analytics into innovation, pricing, and communications decisions
- Control the marketing budget and improve return on brand spending
- Align Sales, R&D, Operations, and Finance around strategy and major launches
What you bring
- Completed bachelor’s degree
- At least two years in marketing, sales, trade marketing, or retail marketing
- At least four years of total professional experience
- Experience with Nielsen data platforms or P&L knowledge
- Intermediate to advanced English and experience influencing leaders in a matrix organization
Who this fits
You’ll fit a mid-level brand leadership role focused on Oral Care, financial performance, campaigns, insights, and cross-functional execution. The position also includes mentoring junior brand team members. It is based in Caracas, Venezuela, and the listing says relocation assistance is not offered.
From the employer
No Relocation Assistance Offered
Job Number #175448 - Caracas, Distrito Federal, Venezuela
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Role Summary
As the Category Brand Specialist for Oral Care you lead the global strategic direction, positioning, and long-term P&L growth of the assigned brand portfolio. The Category Brand Specialist serves as the ultimate brand champion, ensuring brand consistency, maximizing brand equity, and delivering sustainable, profitable market share expansion.
Responsibilities
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Drive the brand's financial performance and strategic vision, acting as the business owner for the assigned portfolio and executing robust long-term marketing roadmaps.
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Lead the development and execution of high-impact integrated campaigns across digital, social, and traditional channels, managing senior-level relationships with creative and media agencies.
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Translate advanced market research and predictive analytics into actionable insights to inform product innovation, pricing, and communication strategies that outpace the competition.
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Manage and optimize the marketing budget to ensure exceptional operational efficiency, maximizing Return on Investment (ROI) across all brand expenditures.
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Orchestrate cross-functional alignment between Sales, R&D, Operations, and Finance to ensure all organizational efforts support the brand’s strategic goals and major market launches.
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Mentor and develop junior brand team members, fostering a culture of strategic thinking, accountability, and marketing excellence within the department.
Required Qualifications
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Bachelor’s degree completed.
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2+ years of proven experience in Marketing, Sales, Trade Marketing or Retail Marketing positions
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At least 4+ years of total professional experience
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Previous experience utilizing Nielsen data platforms to drive market analysis or P&L knowledge.
Preferred Qualifications
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Deep functional competency in "Brand Building" and "Financial Literacy" (Marketing Mix Modeling).
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Intermediate-Advanced English Level.
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Experience influencing executive stakeholders without direct authority in a matrix organization.
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Expertise in brand equity measurement and advanced forecasting.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
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