Global Head of Marketing

Coins.ph coins.ph Open · verified Aug 17, 2026

Hybrid Singapore, Singapore Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Coins.ph. Singapore, Singapore · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set Coins’ worldwide marketing direction with senior leaders and strengthen its international image
Run local and international go-to-market programs and events, then build the team to deliver them
Oversee PR, events, agencies, channels, KOLs, budgets, and industry partnership choices
Grow the global community alongside local teams to increase users
Lead digital marketing across SEO and paid advertising while improving P&L performance

What you bring

At least eight years in marketing at an agency, technology company, or financial services organization
Professional background in the crypto industry
Experience covering the Philippines, along with markets such as the EU, Australia, and Asia
At least two years leading a global crypto marketing team
A tough, flexible, practical leadership style for high-pressure work

Who this fits

You’ll suit a senior marketing leader with crypto experience, exposure to the Philippines plus EU, Australia, and Asian markets, and a record of leading international teams. The role is hybrid in Singapore and calls for someone practical, adaptable, and effective under intense pressure.

From the employer

Responsibilities

Partner with senior leadership team to define Coins' marketing strategy and build a better image around the world
Lead international/local GTM and event activation efforts and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets
Lead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization.
Manage the global community to drive the user growth to work with the local teams.
Lead the global digital marketing teams to manage a better P&L on SEO, paid adds and etc.
Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet company goals.

Requirements

8+ years of experience in marketing within an agency, tech company, or financial services organization.
Must to have crypto industry background.
Experienced in Philippines market, and others such as EU, AU, Asia.
2+ years in managing global crypto marketing team.
Tough, practical and flexible leader who can thrive in a very high-pressure environment.