Head of Marketing - Global Channels

DAZN dazn.com Open · verified Oct 13, 2026

Hybrid London Full-time Director Marketing Leadership

At a glance

Director-level Marketing Leadership role at DAZN. London · full-time · no salary stated · we estimate £73,000–£104,000.

Estimated pay

DAZN has not published a salary for this role. The figure below is our estimate, not theirs.

£73,000 – £104,000

What the middle half of lead marketing leadership roles in London paid, among postings that did state a salary.

Worked out from 16 postings that stated pay, median £96,000. Last updated Mar 10, 2026.

RoleMarketing Leadership

SeniorityDirector

LocationLondon

WorkplaceHybrid

EmploymentFull-time

PostedOct 12, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set acquisition plans for global sports channels, aiming to grow subscriptions and customer lifetime value
Run paid, owned and earned campaigns, using performance results to improve efficient subscriber growth
Use analytics and experiments to refine acquisition costs, customer value and campaign decisions
Direct the global marketing budget and track subscriber targets, revenue contribution and return on spend
Guide creative, partnerships and rights-holder relationships to broaden reach and engage fans

What you bring

At least ten years in marketing, including leadership in digital, subscription or consumer-facing businesses
A record of growing a direct-to-consumer or streaming service, preferably in sports, media or entertainment
Strong performance marketing and paid media expertise, with an understanding of subscription costs, lifetime value and return on investment
Experience with marketing analytics, attribution, experimentation and budget ownership

Who this fits

This director-level role suits a senior marketer who can lead across teams and connect acquisition strategy to subscriber growth and revenue. It is based in London with a hybrid arrangement. You should bring a strong interest in sport, especially basketball, and understand how sports fans watch.

From the employer

Why join DAZN?
At DAZN, we don't just broadcast sport - we amplify it. We're one of the fastest-growing sports streaming platforms in the world. We are redefining how the world experiences live sport - moving from traditional broadcasting to a global, direct-to-consumer platform.

As Head of Marketing, you'll play a pivotal role in accelerating that growth - owning how we connect with fans, drive subscriptions, and build a brand that resonates locally while competing globally. You'll have the creative freedom to shape campaigns, the strategic influence to define how we go to market, and the commercial accountability that makes this role genuinely impactful.

If you're a passionate, data-savvy marketer who lives and breathes sport - and knows how to move audiences globally - this is your stage.

The role:

As Head of Marketing, Global Channels, you will define the acquisition marketing strategy to drive subscriber growth across a portfolio of global sports properties including Basketball, ARL, NRL and Rally. You will lead end-to-end marketing strategy and execution, partner closely with senior stakeholders across the business, and use data-driven insights to scale DAZN’s position as a leading sports streaming platform with clear accountability for subscriber growth, revenue contribution, and marketing efficiency.

Lead go-to-market strategy to drive subscriber acquisition & LTV for global channel properties.
Oversee performance marketing campaigns across paid, owned, and earned channels, ensuring efficient and profitable growth.
Partner closely with CRM, Product, Tech, Content, Commercial, and Central Marketing teams to align strategy and execution with business objectives.
Use data and experimentation to continuously improve acquisition efficiency and customer lifetime value, optimize campaigns, and inform strategic decision-making.
Manage global marketing budget, with clear accountability for subscriber growth targets, ROI, and efficiency.
Drive partnerships, sponsorships, and talent collaborations to extend reach and deepen fan engagement.
Oversee creative output to deliver consistent, compelling, and high-converting storytelling across all touchpoints.
Champion innovation in marketing, including new platforms, formats, and fan engagement models.
Own client and partner relationships with key rights holders

10+ years of marketing experience, including leadership roles in digital, subscription, or consumer-facing businesses.
Proven track record of driving growth for a DTC or streaming platform, ideally within sports, media, or entertainment.
Deep expertise in performance marketing and paid media, with strong creative instincts.
Strong understanding of subscription economics, including CPA, LTV, and ROI.
Data-driven mindset with experience in marketing analytics, attribution models, and experimentation frameworks.
Demonstrated success managing marketing budgets and delivering measurable business outcomes.
Cross-functional leadership experience in a matrixed organisation.
Strong communication, stakeholder management and leadership skills.
Experience operating in fast-paced or transformational environments.
Passion for sports (especially basketball) and a deep understanding of sports fans and viewing behaviours.