Product Marketing Manager
At a glance
Manager-level Product Marketing role at Cohesity. Santa Clara · full-time · $156,600–$174,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape AI product messaging for IT leaders, DevOps teams and AI practitioners, grounded in customer needs
- Build go-to-market plans that raise AI relevance and brand awareness while growing pipeline
- Create campaign content such as collateral, videos, presentations and blogs to support demand generation
- Promote the AI portfolio through speaking events, conferences, media appearances and analyst briefings
- Equip sales and partner teams with collateral and field communications
What you bring
- At least eight years in product marketing at an enterprise software organization
- A bachelor's degree in a related area, or equivalent work experience
- Professional English for conversations and writing with customers and colleagues
Who this fits
This role suits an experienced B2B product marketer who can position software for varied audiences and manage several projects and stakeholders. You must be based in the San Francisco Bay Area and work from the office regularly, typically two to three days a week. Candidates outside the area need to relocate before starting and have the legal right to work there.
From the employer
Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.
We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design.
Join us on our mission to shape the future of our industry.
We are excited to announce an exceptional opportunity for a Product Marketing Manager to join our world-class Marketing team! As a dedicated B2B product marketer, you will play a crucial role in driving revenue and shaping our go-to-market strategy for our AI portfolio. If you are passionate about technology, love storytelling, and are motivated by solving customer problems with differentiated value propositions, this is the role for you. Join our fast-paced, hyper-growth company where collaboration and innovation thrive, and take your marketing career to the next level!
HOW YOU'LL SPEND YOUR TIME HERE:
- Work closely with product management, sales, and marketing teams to deeply understand customer requirements and develop target personas responsible for deploying, maintaining, and delivering on AI projects.
- Craft clear and differentiated messaging and positioning for our AI products/solutions and campaigns, tailored to IT leadership, DevOps and AI Practitioners.
- Develop and implement a comprehensive go-to-market strategy to raise Cohesity and product brand awareness and relevance in the AI space while also driving pipeline growth.
- Develop and implement a comprehensive content strategy, including various materials like collateral, videos, presentations, blogs, etc., to support demand generation campaigns.
- Define and drive a promotional activation strategy to place Cohesity in the consideration set for AI projects.
- Represent the company and our solutions at speaking engagements, conferences, media events, and analyst briefings.
- Collaborate with the sales and partner enablement teams to develop sales enablement collateral and support field communication.
WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:
- 8+ years of product marketing experience in a relevant enterprise software organization.
- Experience in AI data platforms, DevOps, data lakes, data catalogs, RAG, and/or AI workflow tools is highly desired but not required.
- Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
- Excellent storytelling skills, demonstrated through exceptional written and spoken communications.
- Ability to balance multiple projects and work with multiple stakeholders.
- Ability to identify customer needs and effectively position B2B products/solutions to resonate with diverse target audiences.
- A proactive individual with a strong sense of ownership who excels in a dynamic software environment.
- Professional English language proficiency for customer and internal communication.
- A bachelor's degree in a related field or equivalent experience.
- Must be based in the San Francisco Bay Area and able to work from the office on a regular basis.
Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate’s skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.
Pay Range :
$156,600.00-$174,000.00The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.
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Equal Employment Opportunity Employer (EEOE)
Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or recruiting@cohesity.com for assistance.
In-Office Expectations
Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.
We strongly prefer candidates who are currently located in or near the designated job location. Candidates outside the area should apply only if they are committed to relocating prior to their start date and have the legal right to work in the job location.
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