Head of LATAM Marketing

Cognition cognition.ai Open · verified Sep 13, 2026

Sao Paolo Full-time Director General Marketing

Leadership General Marketing role at Cognition. Sao Paolo · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run LATAM marketing across Brazil and Mexico, covering brand, demand, partners, events, and customer stories
You'll connect regional campaigns with sales priorities and target accounts, using vertical ABM to drive pipeline
You'll adapt positioning for local technical and enterprise audiences alongside product marketing
You'll lead regional events and build co-marketing programs with resellers, SIs, and platform partners
You'll measure regional marketing performance and pipeline impact, while helping partners communicate Cognition's value

What you bring

You bring five to ten years in enterprise B2B go-to-market, including meaningful LATAM marketing experience
You communicate fluently in Portuguese, Spanish, and English and can work effectively across both cultures
You have hands-on range across demand generation, field marketing, partner marketing, and events
You have built partner programs with resellers, SIs, GSIs, and platform alliances
You can turn complex AI and developer products into clear messages for technical and enterprise audiences

Who this fits

You’ll thrive if you can build structure where it is still emerging, use HQ resources without waiting for direction, and work collaboratively with a low-ego style. The role is based in Sao Paolo, Brazil, and focuses on LATAM, including Brazil and Mexico. Experience with developer tools, AI or ML, engineering productivity platforms, services-plus-product businesses, or Brazil-based SI and reseller relationships is a stated advantage.

From the employer

We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

The Role

Cognition is building momentum internationally, and this role exists to turn early traction into a durable market presence. You will own the end-to-end marketing motion for LATM — from how we show up in the market to how we generate pipeline and build the Cognition brand with developers, technical buyers, and enterprise decision-makers.

This is a builder role. You'll work closely with HQ marketing and our Head of LATM to localize global programs, create net-new initiatives where needed, and ensure Cognition is credible and compelling to this audience.

What You’ll Do

Own marketing for key LATM regions including Brazil and Mexico end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies. Adapting global programs and building local ones where gaps exist.
Partner with the LATM sales and account teams to align marketing activity to pipeline priorities and key target accounts.
Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes.
Localize core positioning and messaging for the market, working closely with product marketing.
Lead LATM events strategy, including owned events and third-party sponsorships, in partnership with global programming.
Build and own the partner marketing motion, developing co-marketing programs with resellers, SIs, and platform partners that generate pipeline and extend Cognition's reach into accounts.
Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Cognition story credibly
Track and report on pipeline contribution and marketing performance for the region.

What Success Looks Like

Cognition has a credible, consistent brand presence in the LATM market
Partner marketing is a meaningful and measurable pipeline channel
Key SI and platform partners can tell the Cognition story and are actively co-selling and co-marketing
HQ and LATM are tightly aligned on messaging, programs, and priorities
Cognition becomes known as a serious player in the LATM developer and enterprise ecosystem

You Should Be:

5–10 years in enterprise B2B GTM, with meaningful experience in LATM marketing roles.
Fluent in Portuguese, Spanish and English; able to operate credibly in both cultures and navigate the nuances of each
Experienced across a mix of demand generation, field marketing, partner marketing, and events — this is not a specialist role
Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances
A strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently
Able to translate complex technical products (AI, developer tools) into messaging that resonates with enterprise buyers and technical audiences
Collaborative and low-ego

Bonus Points:

Experience in developer tools, AI/ML, or engineering productivity platforms
Background at a company with a services-plus-product model (forward-deployed engineers, professional services, or solutions engineering)
Existing relationships with key Brazil SIs and resellers

Equal Opportunity

Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.