Marketing Operations Manager
Mid-level Marketing Operations role at Cockroach Labs. New York · $95,000–$125,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run global campaigns across Marketo and Salesforce, handling segmentation, attribution, QA and automation upkeep
- Own email programs company-wide, from nurtures to lifecycle, tuning deliverability and performance
- Act as lead Marketo admin and keep the database clean through enrichment, dedup, lead scoring and routing
- Support field programs, webinars and executive events, managing registration, tracking and follow-up
- Build automation workflows with n8n, Openprise, Clay and APIs to cut out manual work
What you bring
- Three or more years in marketing operations within a B2B enterprise go-to-market setting
- Deep hands-on Marketo and Salesforce skills across campaigns, lead management and integrations
- Proven experience building email and cross-channel nurture programs with a firm grip on metrics and deliverability
- A history of designing AI-enabled workflows that speed up and improve how teams work
- Sharp project management and a self-starting, proactive way of communicating
Who this fits
This suits someone who likes building systems and automating repetitive work, and who is genuinely curious about applying AI across marketing operations. You'll collaborate closely with demand gen, field marketing, RevOps and GTM engineering. The role is hybrid out of New York, with in-office days Mondays, Tuesdays and Thursdays. Base salary runs from 95,000 to 125,000 USD, and they're open to profiles more or less senior than posted.
From the employer
Category-defining tech. Career-defining work.
The next era of software won’t operate at human scale. Applications will create applications. Systems will coordinate with systems. Data and decisions will move faster than teams can react to them. The infrastructure powering that world cannot be fragile, reactive, or limited by the assumptions of the past.
Cockroach Labs exists to build what comes next — before the world requires it.
We created CockroachDB to survive failures, scale without compromise, and adapt to changing conditions automatically. Now we’re helping define a future where complexity fades into the background and infrastructure simply works, no matter the scale.
This is the kind of challenge that attracts people who want to shape industries, not just participate in them. The work is ambitious, the standards are high, and the impact is real.
The Role
At Cockroach Labs, we're building a modern, AI-first marketing organization. We're looking for a Marketing Operations Manager who is excited about combining operational excellence with emerging AI technologies to help scale our go-to-market engine.
This role is ideal for someone who loves building systems, optimizing processes, and finding new ways to automate repetitive work.
You'll work closely with stakeholders across Demand Generation, Field Marketing, RevOps, and GTM Engineering. You'll also join a best-in-class Marketing Operations team that values collaboration, knowledge sharing, experimentation, and continuous improvement. We support each other, learn from one another, and constantly push ourselves to innovate and build for what's next.
You'll have access to tools such as Clay, Openprise, n8n, leading LLM platforms, Marketo, Salesforce and a GTM Engineering team to help bring new ideas to life. We believe the future of marketing operations is increasingly agentic, automated, and data-driven, and we're looking for someone who wants to help shape that future.
You Will
Campaign & Email Operations
- Operationalize and optimize global campaigns across Marketo and Salesforce — managing segmentation, attribution, QA, and ongoing automation improvements.
- Own email operations org-wide, including campaigns, nurtures, and lifecycle programs, with a focus on deliverability, personalization, and performance.
Field Marketing & Event Operations
- Support execution of field programs, webinars, executive events, and roadshows.
- Manage registration workflows, attendee tracking, post-event follow-up, and pipeline attribution.
Database & Systems
- Serve as primary Marketo administrator; maintain database health through enrichment, deduplication, lead scoring, and routing.
- Own the operational health of key marketing technology integrations, including PLG tracking.
AI & Automation
- Build and optimize automation workflows using n8n, Openprise, Clay, and APIs to eliminate manual work and improve operational efficiency.
- Translate emerging AI technologies into practical improvements across the marketing org.
You Have
- 3+ years of marketing operations experience in a B2B enterprise go-to-market environment
- Deep expertise in Marketo and Salesforce across campaign operations, lead management, and system integrations
- Experience building high-performing email and cross-channel nurture programs, with strong command of deliverability, metrics, and optimization
- A track record of designing and scaling AI-enabled workflows that improve how work gets done across teams or functions
- A demonstrated ability to identify and integrate AI tools that reduce friction and shorten the time from insight to action
- Experience embedding AI into repeatable processes to increase speed, consistency, and output quality at a system level
- Strong project management skills and attention to detail
- An entrepreneurial, self-starter mindset with proactive communication habits
Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.
Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.
Benefits
- Stock Options
- Medical Insurance
- Vision Insurance
- Dental Insurance
- Life and Disability Insurance
- Professional Development Funds
- Flexible Time Off
- Paid Holidays
- Paid Sick Days
- Paid Parental Leave
- Retirement Benefits
- Mental Wellbeing Benefits
- And more!
The annual anticipated base salary range for U.S. candidates for this role is listed in USD below. Salary is one component of the Cockroach Labs’ Total Rewards package, which also includes, for each employee: stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.
We set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.
Salaries for candidates outside the U.S. will vary based on local compensation structures.
This position will remain posted until filled. Applicants should apply via our Careers Page.
Annual Anticipated Base Salary Range (U.S)$95,000—$125,000 USD