Senior Marketing Manager
Senior General Marketing role at Climate Action. London · full-time · £60,000–£65,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan and run digital campaigns for climate and sustainability conferences and events
- Build lead generation, demand generation, automation and social media activity
- Keep the marketing database accurate and improve how it is used
- Create and manage content, including copy and creative briefs
- Produce detailed analysis, shape strategy and develop junior marketers
What you bring
- Experience managing and executing paid campaigns
- A substantial marketing execution background, mainly across B2B conferences and events
- Digital marketing expertise with an understanding of commercial content marketing
- Creative thinking that can produce strong results from small marketing budgets
- An outcome-focused, adaptable approach that uses ongoing review to improve results
Who this fits
You’ll suit a senior all-rounder who can balance marketing strategy with hands-on delivery for B2B conferences and events. The role is based in London with three days in the Victoria WeWork office and two remote days, plus additional flexible remote dates after probation. Sustainability or climate policy knowledge is useful, and you’ll support junior marketers through training and KPI management.
From the employer
Climate Action was founded in 2007 and has been working at the intersection of climate change policy, innovation, and finance.
We do this by creating complex, high-impact hybrid and digital events, engaging with our 140,000 members globally. We partner with an incredible ecosystem of 1,000 impact partners, UN Agencies, and private sector companies.
Although we’re a commercial organisation, you could make a significant impact in driving positive change.
Role Purpose:
The Senior Marketing Manager will contribute to the companies exciting growth and success by planning and executing our marketing activities.
About the Role:
This is as much about execution as it is strategy, we’re looking for an all-rounder, who has a proven track record in marketing B2B conferences and events, ideally with direct experience in marketing automation and digital. A deep understanding of climate change policy and sustainability is advantageous.
Key Responsibilities
Include but not limited to:
- Setting up and managing digital campaigns for B2B conferences and events within the climate/sustainability space, including email marketing strategies (with copywriting)
- Drive lead and demand generation initiatives, marketing automation, and social media strategy for the business and our portfolio of events
- Maintain and improve our marketing database
- Content creation and management, including copywriting and creative briefs
- Leadership in this role will include producing analytical and detailed reports to drive commercial decisions, devising strategy, and supporting junior members of the marketing team (through skills training and KPI management)
Requirements
The successful candidate will have the following (essential) qualities:
- Experience managing and executing paid campaigns
- Vast experience in marketing execution, with a majority of that experience in B2B conferences and events
- Digital marketing is your specialty, with an understanding of commercial content marketing
- Highly creative approach to get maximum results from small marketing budgets
- Delivery/outcome focused - An agile approach to working where you are able to review as you go, and adjust plans as you go to optimize results
- Candidates with an understanding of sustainability and/or climate change policy would be advantageous
Benefits
- Salary: £60,000 - £65,000 (depending on experience, negotiable for the right candidate)
- Generous and achievable bonus scheme
- Opportunity to work with globally recognised sustainability and climate leaders
- Join a rapidly growing, mission-led company, making a positive impact on our planet
- 23 days annual leave plus bank holidays
- Hybrid working – 2 days remote (3 days in our Victoria WeWork offices)
- 10 additional flexible remote working dates after probation
- Ethical pension plan with 3% employers’ contribution
- WeWork wellbeing benefits such as yoga sessions and meditation, Barista, community bar, table tennis, showers, and ability to bring your pet to work
- Benenden Health Scheme
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