Performance Creative Strategist
At a glance
Mid-level Creative role at Clera. Berlin · full-time · €45,000–€65,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Use campaign metrics such as CTR, CPL and conversions to shape ads and landing pages
- Turn B2B positioning and audience insights into visual concepts in Figma
- Work with clients and teammates in strategy sessions to sharpen creative direction
- Set up creative tests, form hypotheses, make variants and assess the outcomes
- Juggle client work, review campaign feedback and refine designs to improve results
What you bring
- Your portfolio shows performance ads, landing pages or web designs you made yourself, not template work
- You have designed performance creative in Figma and can show paid-campaign results or test findings
- You can convert B2B positioning and audience knowledge into effective ad or landing page designs
- You bring Meta Ads and LinkedIn Ads creative experience, professional design-tool skills and native-level German
Who this fits
This mid-level role suits a self-directed designer comfortable handling several client projects at once. It is based in Berlin, with three office days each week and full-time office attendance during the first month. Visa sponsorship is unavailable.
From the employer
About the Role
Join a B2B performance marketing team creating data-driven advertising and landing page designs for clients. You will shape creative strategy from initial messaging through finished designs, helping campaigns improve measurable outcomes.
What You'll Do
Develop creative strategies and design ads and landing pages using performance data such as CTR, CPL, and conversion rates.
Translate B2B positioning, offers, and audience insights into compelling visual designs in Figma.
Collaborate with clients and teammates in strategy meetings to refine creative direction.
Plan and run creative tests, including developing hypotheses, designing variants, and evaluating results.
Manage several client projects at once and deliver high-quality work at pace.
Review performance feedback and iterate on creative to improve effectiveness.
What We're Looking For
A portfolio of personally created performance ads, landing pages, or web designs; template-based work does not meet this requirement.
Experience designing performance creatives in Figma, with documented results from paid social or paid search campaigns, such as CTR, CPL, conversion rates, or creative tests.
Ability to translate B2B positioning and target audience insights into effective ad or landing page designs.
Experience with Meta Ads and LinkedIn Ads creative; professional design tools are required.
Native-level German and the ability to work independently while managing multiple client projects.
Agency experience, motion design, video editing, AI tools, copywriting, or Webflow experience is a plus.
Compensation & Benefits
Annual salary: €45,000 to €65,000. Permanent, full-time position with a six-month probation period. Visa sponsorship is not available.
Location
Hybrid in Berlin, Germany, with three days per week in the office. The first month is full-time on-site.
Creative work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Creative€40k+
Find me workBy the team behind growthroles.