Marketing Lead / Product Marketing Manager
At a glance
Senior Product Marketing role at Clera. Berlin · full-time · €75,000–€120,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape positioning and stories that make a technical product clear and distinct to buyers
- Run launches for products, features, customer groups and international markets
- For the Marketing Lead path, set strategy, manage budget and KPIs, and build repeatable growth across paid and organic channels
- Use AI tools, automation and experiments to improve execution, then track their effect on pipeline
- Create sales materials, customer stories and website messaging, while building a team and staying hands-on
What you bring
- For Marketing Lead, at least four years in growth or marketing, including ownership of a function and a meaningful budget
- For Product Marketing Manager, at least three years in B2B product marketing
- Experience across a startup and a scale-up or larger organization, with examples of launching and scaling programs
- Fluent or native German and professional English
Who this fits
This role offers two paths: Marketing Lead, with team-building alongside direct execution, or Product Marketing Manager. You’ll work on-site five days a week in Berlin. Visa sponsorship is unavailable.
From the employer
About the Role
This role covers two marketing opportunities at an early-stage B2B AI voice company: Marketing Lead and Product Marketing Manager. You will help turn a technical product into clear, compelling positioning and build marketing that supports growth across markets.
What You'll Do
Develop positioning, messaging, and storytelling that make a technical product distinctive and easy to understand.
Lead go-to-market launches for products, features, customer segments, and international markets.
For the Marketing Lead focus, own marketing strategy, budget, KPIs, and pipeline impact, and build repeatable growth programs across organic and paid channels.
Apply AI and automation tools to marketing execution, test new channels, and use experiments and data to guide decisions.
Build and lead a marketing team while remaining hands-on, and create sales materials, case studies, customer stories, and product website messaging.
Conduct competitive and market research and support expansion into markets such as the UK and US.
What We're Looking For
For the Marketing Lead focus, at least 4 years of growth or marketing experience, including ownership of a marketing function and meaningful budget; for Product Marketing, at least 3 years of B2B product marketing experience.
Experience in startups as well as a scale-up or larger organization, with a record of building new programs and scaling them.
Strong positioning and storytelling skills, especially for technical products, plus experience with paid and organic growth channels.
Comfort with AI and automation tools, KPIs, experimentation, and pipeline-focused measurement.
Experience launching into new segments or international markets and, for the Marketing Lead focus, building a team while executing directly.
A strong academic background and early-career consulting or comparable experience are preferred.
Native or fluent German and professional fluency in English are required.
Compensation & Benefits
Base salary: €75,000 to €120,000 annually. Visa sponsorship is not available.
Location
On-site, five days a week in Berlin, Germany.
Not this one either?
Claude or ChatGPT reads the other 93,174 for you.
Get better matches →
