Marketing Lead / Product Marketing Manager
At a glance
Senior Product Marketing role at Clera. Berlin · full-time · €75,000–€120,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape positioning and stories that help buyers grasp the technical voice AI product
- Take new products, features, customer groups and markets through launch
- As Marketing Lead, set direction and budget, monitor KPIs and pipeline, and test paid and organic growth
- Apply AI and automation to make marketing execution and inbound growth more effective
- As Product Marketing Manager, prepare sales tools, customer proof, website copy and competitor insights
What you bring
- Marketing Lead candidates bring at least four years in growth or marketing, with full-cycle ownership and meaningful budget responsibility
- Product Marketing candidates bring at least three years marketing B2B products
- You have built marketing early and grown repeatable programs, with startup experience plus substantial time in a scale-up or corporation
- You can explain technical products and use AI and marketing automation while measuring experiments, KPIs and pipeline impact
- You speak German natively or fluently and use English professionally
Who this fits
This Berlin-based role is on-site five days a week and offers two tracks: hands-on marketing leadership with team-building, or product marketing focused on launches and sales enablement. Visa sponsorship is unavailable.
From the employer
About the Role
A seed-stage B2B AI software company is hiring across two complementary marketing tracks: a hands-on Marketing Lead and a Product Marketing Manager. You will translate a technical voice AI product into clear positioning and build launches and growth programs that support the company's expansion.
What You'll Do
Develop positioning, messaging, and storytelling that make a technical product clear and memorable.
Lead go-to-market launches for products, features, customer segments, and international markets.
For the Marketing Lead track, own marketing strategy, budget, KPIs, and pipeline impact, and build growth programs across organic and paid channels.
Use AI and automation tools to improve marketing execution and inbound growth.
Build and lead a marketing team while staying hands-on, and test channels using data and experiments.
For the Product Marketing track, create sales enablement materials, case studies, testimonials, website messaging, and competitive insights.
What We're Looking For
For the Marketing Lead track, at least 4 years of growth or marketing experience, including end-to-end ownership and meaningful budget responsibility. Product Marketing candidates should have at least 3 years of B2B product marketing experience.
Experience building marketing from an early stage and scaling repeatable growth programs, with startup experience and substantive scale-up or corporate experience.
Experience with launches into new segments or international markets, and with measuring performance through experiments, KPIs, and pipeline impact.
Strong ability to communicate complex technical products, alongside practical experience with AI and marketing automation tools.
Native or fluent German and professional fluency in English are required.
Compensation & Benefits
Salary range: €75,000 to €120,000 annually. Visa sponsorship is not available.
Location
On-site, five days a week in Berlin, Germany.
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