Marketing Lead / Product Marketing Manager
At a glance
Senior Product Marketing role at Clera. Berlin · full-time · €75,000–€120,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape positioning and stories that make the technical AI voice product clear, memorable and geared toward conversion
- Run launches for products, features, customer groups and markets outside the current footprint
- Set marketing strategy, budget and KPIs, then build organic and paid programs tied to pipeline
- Use AI and automation in execution, test channels and use results to steer decisions
- Create website messaging and sales materials, including decks, customer stories and competitor research
What you bring
- For Marketing Lead, at least four years in growth or marketing with ownership of a function and meaningful budget responsibility
- For Product Marketing Manager, at least three years in B2B product marketing
- You speak German natively or fluently and have professional working fluency in English
- You can explain technical products clearly and have launched into new segments or international markets
Who this fits
This suits a hands-on senior marketer who can either lead growth strategy and a team or own product marketing, depending on the role. You’ll work on-site in Berlin five days a week; visa sponsorship is unavailable.
From the employer
About the Role
This role spans two marketing opportunities at a seed-stage B2B AI software company: Marketing Lead and Product Marketing Manager. You will help translate a technical AI voice product into clear, compelling positioning and build marketing programs that support growth.
What You'll Do
Define positioning, messaging, and storytelling that make a technical product memorable and conversion-focused.
Lead go-to-market launches for products, features, customer segments, and international markets.
As Marketing Lead, own strategy, budget, KPIs, and pipeline impact, while building growth programs across organic and paid channels.
Apply AI and automation tools to marketing execution, test new channels, and use data to guide decisions.
Build and lead a marketing team while staying hands-on with execution.
As Product Marketing Manager, own website messaging, sales enablement, decks, case studies, testimonials, and competitive research.
What We're Looking For
For the Marketing Lead role, 4+ years of growth or marketing experience with functional ownership and meaningful budget responsibility; for Product Marketing, 3+ years of B2B product marketing experience.
Experience in startups and scale-ups, with a strong academic background and early experience in consulting or comparable internships.
A track record of hands-on marketing leadership, using experiments, KPIs, and pipeline impact to guide decisions.
Experience launching into new segments or international markets, and building repeatable growth programs across organic and paid channels.
Fluency with AI and automation tools, and the ability to explain complex technical products in clear, polished language.
Native or fluent German and professional fluency in English.
Compensation & Benefits
Salary range: €75,000 to €120,000 annually. Visa sponsorship is not available.
Location
On-site, five days a week in Berlin, Germany.
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