Head of Product Marketing
At a glance
Director-level Product Marketing role at Clera. Remote · full-time · $180,000–$225,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Translate technical capabilities into distinct customer benefits and decide which themes lead the editorial calendar
- Build launch narratives by setting the audience, customer problem, core message and supporting proof
- Write and edit material for the web, email, social, presentations, blogs, scripts and sales teams
- Interview customers to uncover buying motivations, then use their language in sales narratives and positioning
- Guide video and content work, shape executive appearances, and refine messaging using AI market and performance insights
What you bring
- Seven or more years in product marketing, communications or storytelling for AI, enterprise software, legal tech or a complex product area
- Experience in law, legal media or marketing to legal audiences, with a grasp of how lawyers assess purchases
- Strong writing and editing, including direct ownership of positioning, product messages and launches
- Hands-on work with customer research, sales materials and directing content or video production
Who this fits
This is a founding director role for someone who can set direction while staying hands-on with writing, customer research and content production. You should be comfortable on camera and using AI tools to improve your work. The job is remote in the United States, with regular Eastern Time overlap and periodic travel. Visa sponsorship is unavailable.
From the employer
About the Role
As the founding Head of Product Marketing, you will shape how an AI-powered legal technology company explains its products and value. Reporting to GTM leadership, you will work closely with executives and teams across Product, Engineering, Sales, and customer-facing functions to build clear, trusted messaging for complex technology.
What You'll Do
Develop positioning and messaging that turns technical capabilities into clear, differentiated customer value.
Own the editorial calendar and set priorities for the company's marketing narrative.
Build product launch stories by defining the problem, audience, message, proof points, and narrative.
Write and edit content across web, email, social, presentations, blogs, scripts, and sales materials.
Help executives shape their ideas into compelling posts, videos, panels, and interviews.
Interview customers and collaborate with Sales and Success to understand buying motivations and customer language.
Direct video and content production, define creative hooks, and present on camera when needed.
Create sales enablement narratives that explain products at introductory and enterprise levels.
Track the AI market and competitors, and use performance insights to refine positioning.
Coordinate agencies and specialists while maintaining strategic direction and editorial standards.
What We're Looking For
At least 7 years of experience in product marketing, communications, or storytelling for AI, enterprise software, legal technology, or another complex product environment.
Experience in law, legal technology, legal journalism, or marketing to legal audiences, with an understanding of how lawyers evaluate and buy products.
Strong writing and editing skills, with experience owning product positioning, messaging, and launches.
Experience partnering with Product, Engineering, Sales, customer-facing teams, and external agencies.
Experience conducting customer research, developing sales enablement, and directing content or video production.
Comfort presenting on camera and using modern AI tools to improve productivity and output quality.
Curiosity about AI architecture, legal workflows, customer needs, and business strategy.
Compensation & Benefits
Annual salary range: $180,000 to $225,000 USD. Visa sponsorship is not available.
Location
Remote within the United States, with meaningful Eastern Time overlap and periodic travel.
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