Head of Marketing
At a glance
Director-level Marketing Leadership role at Clera. San Francisco · full-time · $150,000–$240,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape product messaging and build website pages that explain solutions for different customer groups
- Produce videos, use cases, webinars and blog content that show customers what the product can do
- Research competitors and markets across hospitality and AI, then test newsletters, podcasts and influencer work
- Run in-person campaigns, city events and conferences, while creating leadership content for LinkedIn and other channels
- Manage paid ads, lead generation and signup flows, using analytics and A/B tests to improve campaign results
What you bring
- At least five years in B2B SaaS or AI marketing, taking campaigns from positioning through delivery
- You have marketed technical or complex products and created materials such as case studies, video scripts or use cases
- You have hands-on paid acquisition and funnel improvement experience, with measurable campaign outcomes
- You have worked across inbound channels like SEO and content, as well as outbound efforts such as events or direct outreach
Who this fits
This suits a senior, hands-on marketer who can work independently, test multiple initiatives and scale programs or a team as needed. The role is on-site in San Francisco, and visa sponsorship is unavailable. Hospitality experience is not required.
From the employer
About the Role
Own end-to-end marketing for an AI platform serving the hospitality sector. This hands-on leadership role spans product marketing and demand generation, with a focus on building and testing effective marketing programs.
What You'll Do
Develop product positioning and messaging, and build the marketing site with solutions pages for different customer segments.
Create video content, use cases, webinars, blog posts, and other materials that communicate product value.
Analyze competitors and conduct market research across hospitality and the broader AI landscape.
Experiment with newsletters, podcasts, and influencer partnerships, and create design assets or collaborate with designers.
Plan and execute field marketing campaigns, city activations, events, conferences, and relationship dinners.
Develop thought leadership content for company leaders and amplify it across LinkedIn and other channels.
Direct paid advertising, improve signup funnels, and build targeted lead generation programs.
Measure campaign performance and optimize marketing through analytics and A/B testing.
What We're Looking For
At least 5 years of marketing experience in B2B SaaS or AI, with ownership of campaigns from positioning through execution.
Experience developing messaging for technical or complex products and producing content such as blog posts, case studies, video scripts, or use case materials.
Hands-on experience with paid acquisition, conversion funnel optimization, and measurable campaign results.
Experience spanning inbound marketing, including SEO and content, and outbound programs such as events, field marketing, and direct outreach.
Background at a fast-growing technology company, with experience running multiple marketing experiments; relevant sectors may include AI, fintech, SaaS, cybersecurity, DevOps, or consumer technology.
Strong market research, competitive analysis, analytics, and cross-channel campaign skills. Hospitality experience is not required.
Senior marketing experience, with the ability to work independently and scale initiatives or a team as needed.
Compensation & Benefits
Base salary: $150,000 to $240,000 annually, plus 0.20% to 0.75% equity. Benefits include health insurance and a 401(k) match. Visa sponsorship is not available.
Location
On-site in San Francisco, California.
Marketing Leadership work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Marketing Leadership$150k+
Find me workBy the team behind growthroles.