Founding Marketing Lead / Product Marketing Manager
At a glance
Senior Product Marketing role at Clera. Berlin · full-time · €75,000–€120,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Turn the technical voice AI product into clear positioning, messaging and stories customers can understand
- Plan launches for products, features, customer groups and international markets
- As Marketing Lead, own strategy, budget and KPIs while building paid and organic programs tied to pipeline
- Build repeatable marketing workflows with AI or automation, and hire a team while staying hands-on
- As Product Marketing Manager, create sales materials and customer proof, then use market intelligence and channel tests to guide decisions
What you bring
- For Marketing Lead, at least four years in growth or marketing with end-to-end ownership and meaningful budget responsibility
- For Product Marketing Manager, at least three years in B2B product marketing
- You can explain technical products through clear positioning and storytelling, and have built or scaled marketing programs in startups or scaleups
- You have hands-on experience with channels, experimentation, KPIs, pipeline measurement and AI or automation tools
- You speak German fluently or natively and use English professionally
Who this fits
Choose between a hands-on Marketing Lead path that includes hiring and team leadership, or a Product Marketing Manager path focused on product messaging and sales enablement. The role is on-site in Berlin five days a week. Visa sponsorship is unavailable.
From the employer
About the Role
This role offers two marketing paths at an early-stage B2B AI company: Founding Marketing Lead or Product Marketing Manager. You will help translate a technical voice AI platform into clear, compelling positioning and build marketing that supports growth.
What You'll Do
Develop product positioning, messaging, and storytelling that make technical capabilities clear and memorable.
Lead go-to-market launches for products, features, customer segments, and international markets.
As Marketing Lead, own marketing strategy, budget, KPIs, and pipeline impact while building growth programs across organic and paid channels.
Use AI and automation to create repeatable marketing workflows, and hire and lead a team while staying hands-on.
As Product Marketing Manager, develop sales decks, enablement materials, case studies, testimonials, and website messaging.
Track competitive and market intelligence, test channels, and use results to guide decisions.
What We're Looking For
For the Marketing Lead path, at least 4 years of growth or marketing experience, including end-to-end ownership and meaningful budget responsibility; for Product Marketing, at least 3 years of B2B product marketing experience.
Experience in startups or scaleups, including building new marketing programs and scaling established ones.
Strong ability to explain complex technical products through clear positioning and storytelling.
Hands-on experience with marketing channels, experimentation, KPIs, pipeline measurement, and AI or automation tools.
Experience launching into new segments or international markets and, for the Marketing Lead path, building and leading a team.
Native or fluent German and professional fluency in English.
Compensation & Benefits
Base salary: €75,000 to €120,000 annually. Visa sponsorship is not available.
Location
On-site, 5 days a week in Berlin, Germany.
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