Growth Marketing Manager, Lifecycle (Fixed-Term)

ClassPass Open · verified Aug 17, 2026

United Kingdom Manager Growth Marketing

Mid-level Growth Marketing role at ClassPass. United Kingdom.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own the lifecycle plan for employee sign-up, activation, and ongoing engagement
Use data and email performance metrics to find growth opportunities
Build, test, check, schedule, and launch Braze campaigns across channels
Run experiments on content, timing, subject lines, and audience groups
Set lifecycle KPIs, report performance, and recommend next steps

What you bring

At least three years in lifecycle, CRM, growth marketing, or another data-led marketing role
Hands-on Braze experience covering segmentation, canvas creation, quality checks, scheduling, and deployment
A record of owning strategy, spotting growth opportunities, and improving activation, sign-up, or conversion outcomes
Strong Excel and SQL skills for finding and explaining marketing insights
Experience planning and interpreting A/B and multivariate experiments, then applying the findings

Who this fits

You’ll suit this role if you can move between data analysis, lifecycle planning, and hands-on campaign delivery with little oversight. The work centers on activating and retaining employees using a corporate wellness benefit, with collaboration across Product, Account Management, and B2B Marketing. The listing gives no clear work-location, travel, or visa requirements.

From the employer

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

As Lifecycle Marketing Manager for the ClassPass Corporate Wellness Program, you'll turn a company-offered perk into an everyday habit for employees - driving eligible employees at our partner companies to sign up for their benefit, then keeping them engaged. You'll dig into the data, shape it into a lifecycle roadmap, and execute it yourself in Braze with meticulous attention to detail.

What You'll Do

Own and evolve the lifecycle roadmap that drives eligible employees to sign up for their benefit, from evergreen campaigns to seasonal initiatives and new activation ideas

Dive into data to identify sign-up trends, analyze acquisition drivers and email metrics like open, click, and conversion rates, and uncover opportunities for growth

Build lifecycle campaigns in Braze end to end, including creating segments, building and QA'ing canvases, and managing scheduling and deployment across channels with meticulous attention to detail

Run A/B and multivariate tests across messaging, subject lines, send timing, and segmentation, documenting results and synthesizing learnings that sharpen every campaign

Define key lifecycle KPIs, maintain channel reporting, and deliver clear recommendations to stakeholders

Align cross-functional teams across Account Management, Product, and B2B Marketing around lifecycle marketing priorities that move the needle

Pioneer new ways to apply AI across campaign automation, channel optimization, and reporting workflows

Experience You Bring

3+ years in lifecycle marketing, CRM, growth marketing, or similar data-driven roles

Must have hands-on expertise building campaigns in Braze end to end—segments, canvases, QA, and deployment—with meticulous attention to detail
Experience owning strategy—not just campaign execution—with a track record of identifying growth opportunities, building a roadmap, and driving measurable business impact.

A track record of driving activation, sign-up, or conversion metrics with measurable business impact

Strong experience using Excel and SQL to uncover and communicate insights

Confident designing A/B and multivariate tests, interpreting results, and applying learnings at scale

Comfortable operating at multiple altitudes—analyzing data, shaping it into a roadmap, and executing against it

Deep familiarity with activation, onboarding, and engagement strategies—B2B2C or benefits/membership experience a strong plus

Skilled at juggling multiple campaigns and priorities with minimal oversight

Clear communicator and cross-functional collaborator—especially with Product, Account Management, and B2B Marketing

Experience with tools like Asana or Notion is a plus

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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