Head of Analyst Relations & Market Insights - EST
Leadership Market Research role at Cielo Projects. Boston · full-time · $145,000–$175,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build analyst relationships, run briefings, and turn research conversations into recommendations
- Track competitors and market shifts, then produce quarterly landscape updates and executive briefings
- Analyze products, segments, regions, pricing, packaging, and go-to-market opportunities
- Turn findings into enablement, workshops, market assets, and practical guidance for teams
- Use AI tools to speed research, train teams, and improve knowledge-sharing operations
What you bring
- Bring eight to twelve years in analyst relations, market intelligence, strategy, or a related field
- Turn data into clear narratives and recommendations through strong analytical work
- Influence product, marketing, and sales teams effectively
- Understand analyst firms and competitive intelligence practices
- Work comfortably in a fast-moving, changing environment
Who this fits
You’ll suit a senior insights leader who can connect analyst input, market conditions, and competitive findings to decisions across product, marketing, and revenue. The role is based in Boston with a hybrid arrangement and sits within a newly formed software company focused on industrial operations. Experience in industrial software, enterprise SaaS, or adjacent technology is preferred.
From the employer
WHO WE ARE
Velotic is a newly-formed independent software company with a pure-play focus on industrial operations. We unite two category-defining portfolios, ThingWorx and Kepware (formerly part of PTC) and Proficy (formerly part of GE Vernova), to transform industrial manufacturing, at scale. With $350M in annual revenue, a global footprint across a range of industries, a legacy customer base, and our intelligent data connectivity systems and AI solutions, we are one of the world's largest independent software companies focused on industrial operations, here to power the future of manufacturing.
OUR MISSION
Enabling the world's industrial producers to do the right things right across every shift, every plant, every day. We help manufacturers prosper by equipping them with software-defined, data-driven production systems that elevate quality, accelerate cycle times, improve resilience, and enable sustainable profit growth.
The Opportunity
Velotic is redefining how market, industry analyst, and competitive intelligence drive business performance.
We are seeking a Head of Analyst Relations & Market Insights to build and lead a modern insights function—one that goes beyond traditional analyst relations to directly influence strategy, positioning, and go-to-market execution.
This role sits at the intersection of market intelligence and business decision-making, transforming external signals into clear, actionable insight.
What You’ll Own
Analyst Relations (AR)
Manage and deepen relationships with key industry analysts and firms
Coordinate briefings, inquiries, and strategic engagements
Translate analyst research and interactions into actionable business recommendations
Ensure alignment with analyst citation and research usage guidelines
Manage analyst subscriptions, sponsorships, and research investments
Competitive Intelligence
Track key competitors, their offerings, positioning, and market movements
Identify emerging threats, new entrants, and strategic shifts
Deliver quarterly competitive landscape reports and executive briefings
Partner with product marketing to develop and maintain high-impact battlecards
Market Insights
Monitor markets for emerging trends, growth opportunities, and evolving customer requirements
Conduct product, segment, and regional analyses including:
Go-to-market assessments
Pricing and packaging insights
Competitive positioning summaries
Deliver monthly insights to revenue leadership and broader quarterly deep dives
Partner cross-functionally to develop tools such as TCO calculators and strategic guides
Insights Activation & Influence
Translate insights into clear, actionable recommendations for product, marketing, and revenue teams
Drive adoption of insights through presentations, workshops, and internal enablement
Create scalable, high-value assets (e.g., market guides, industry primers, strategic briefs)
AI-Enabled Research & Operations
Leverage advanced AI tools to accelerate research, synthesis, and insight generation
Train teams on effective AI usage and prompt design
Continuously improve how insights are gathered, shared, and operationalized
Maintain internal knowledge hubs and manage operational processes
What You Bring
8–12 years of experience in analyst relations, market intelligence, strategy, or related roles
Strong analytical skills with the ability to translate data into clear narratives and recommendations
Experience working with or influencing product, marketing, and sales teams
Familiarity with analyst firms and competitive intelligence practices
Comfort operating in a fast-paced, evolving environment
Experience in industrial software, enterprise SaaS, or adjacent technology sectors preferred
Why This Role Matters
This role transforms insight into advantage.
By connecting analyst perspective, market dynamics, and competitive intelligence, you will help Velotic anticipate change, sharpen strategy, and execute with confidence.
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