Senior Marketing Coordinator - Child Advocacy

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Work Shift

Day

Work Day(s)

Monday-Friday

Shift Start Time

8:30 PM

Shift End Time

5:00 AM

Worker Sub-Type

Regular

Children’s is one of the nation’s leading children’s hospitals. No matter the role, every member of our team is an essential part of our mission to make kids better today and healthier tomorrow. We’re committed to putting you first, and that commitment is at the heart of our company culture: People first. Children always. Find your next career opportunity and make a difference doing what you love at Children’s.

Job Description

The senior marketing coordinator is responsible for developing and implementing marketing plans and managing tactics from initiation through final project delivery. This role requires the senior marketing coordinator to understand the fundamentals of marketing and work on a variety of projects at one time while being flexible and shifting priorities as business needs change. Projects may include website content, videos, e-communications, printed collateral, conference planning/logistics (as needed), photo and video shoots, and/or advertising.

The senior marketing coordinator knows how to lead effective meetings, have strategic conversations, and consult business partners by providing thoughtful marketing solutions to achieve business goals. The senior marketing coordinator understands how to create marketing plans and track budgets so that projects are strategically aligned and delivered on time and in scope.

The senior marketing coordinator has experience working with cross-functional teams (writers, designers, digital coordinators, social media, etc.) and understands project management basics including creative brief writing. This role requires someone who proactively initiates projects and knows when to escalate concerns. The senior marketing coordinator understands the full spectrum of marketing from initiation through post campaign reporting, including the creation and delivery of effective presentations that tell a story and highlight successes using analytics and collaborative reports from cross-functional teams.

Experience

• 5 years of experience in marketing, communications, advertising, healthcare, non-profit and/or fundraising agency experience

Preferred Qualifications

• No preferred qualifications

Education

• Bachelor’s degree in marketing, advertising, journalism, communications, business, or related field

Certification Summary

• No professional certifications required

Knowledge, Skills, and Abilities

• Excellent verbal and written communication skills.
• Exhibits exemplary attention to detail.
• Exhibits ownership, accountability and has a growth mindset.
• Exhibits role model-level of professionalism and demonstrates respect for team members and ideas.
• Resourceful and creative problem-solver who can identify issues quickly and provide thoughtful solutions.
• Creates strategic marketing and communications plans and understands how to execute them collaboratively.
• Ability to take initiative, plan, organize, implement, and evaluate effectiveness of multiple projects.
• Ability to manage various information sources and digital platforms.
• Ability to flex and pivot as needs change.
• Maintains skill levels in technology tools required to perform job requirements.
• Understands best practices and processes for project management; project management software experience is a plus.
• Proficient in Microsoft Office applications (e.g., Word, Excel, PowerPoint, Outlook).

Job Responsibilities

Marketing Strategy

• Exhibits initiative, proactivity, and curiosity to develop integrated key messages, plans and recommendations with cross-functional marketing and communications teams.
• Collaborates with business partners in achieving program goals through creation and implementation of comprehensive, strategic, and integrated marketing plans.
• Understands the role of tactics and different communications channels in order to report on effectiveness.
• Understands how to create effective, compelling, and consultative presentations; understands business goals, marketing channels and marketing plans to confidently present to teams and business partners.
• Creates meaningful meeting agendas in order to effectively lead and create alignment around discussions; proactively initiates next steps coming out of meetings to keep initiatives moving forward.
• Asks insightful questions and ensures project goals are strategically aligned and agreed upon before kicking off with business partners or internal creative teams.
• Demonstrates analytical skills and experience applying analytics or insights from research to optimize ongoing marketing and program efforts.
• May supervise interns as needed.

Project Management

• Manages a wide range of projects and multiple timelines including website content, videos, e-communications, printed collateral, conference planning/logistics (as needed), and/or advertising.
• Initiates projects by asking thoughtful, strategic questions that lead to valuable project insights and strives to identify new ideas and ways to reinvent existing projects.
• Writes and uses creative briefs to guide projects and deliver on the main goal.
• Identifies issues and works with manager or other team members to quickly provide solutions and keep projects moving forward.
• Balances urgency with accuracy to deliver the best work.
• Understands how to prioritize workload in order to adjust and pivot when business needs change.
• Maintains brand consistency by learning visual identity standards and editorial style guide.
• Tracks progress maintains budget tracker and reconciles project plans as needed to ensure projects deliver on time and on budget.
• Has an understanding of digital content and orientation towards search engine optimization.
• Uses project management platform and follows department processes for managing projects.

Children’s Healthcare of Atlanta is an equal opportunity employer committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, sex, religion, national origin, citizenship, age, veteran status, disability or any other characteristic covered by applicable law.

Primary Location Address

1575 Northeast Expy NE

Job Family

Marketing/Communications