GENERATIVE AI CREATIVE CONTENT EXECUTIVE

CHARLES & KEITH Group Open · verified Sep 10, 2026

Singapore Full-time Mid-level Content Creation

Mid-level Content Creation role at CHARLES & KEITH Group. Singapore · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Create GenAI images, video, motion and other visuals for campaigns, social, digital and retail
Take AI-based visual work from initial idea through delivery while preserving PEDRO’s look and brand DNA
Try new GenAI tools and production methods to raise creative quality and efficiency
Work with art directors, designers, photographers, videographers and producers across the creative process
Rework campaign and product materials into formats such as AI video and motion to respond to trends

What you bring

Bring at least three years in creative content, design, multimedia or a related area
Hold a diploma or degree in a relevant creative field
Use GenAI image or video tools such as Higgsfield AI, Midjourney or Kling AI hands-on
Show a strong portfolio and command of composition, storytelling, art direction and brand aesthetics
Work independently and with multidisciplinary teams while actively adopting new AI technologies

Who this fits

This suits a mid-level creative who combines visual craft with hands-on GenAI production and wants to shape PEDRO’s AI visual language. You should be comfortable working independently, collaborating across disciplines and experimenting with new tools. The listing places the role in Singapore but gives no further location, travel, timezone, visa or management details.

From the employer

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.

Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

RESPONSIBILITIES:

GenAI Content Creation

Conceptualise and produce GenAI imagery, video, motion and other visual content across campaigns, social, digital and retail.
Lead AI-led visual development from concept to execution while maintaining PEDRO's aesthetic and brand DNA. Explore and test emerging GenAI tools and workflows to improve creative output and production efficiency.

Creative Collaboration

Partner closely with Art Directors, Graphic Designers, Photographers, Videographers and Producers throughout the creative process.
Integrate GenAI into existing creative workflows to enhance photography, video, design and post-production.
Develop visual concepts, treatments and content variations quickly and efficiently.

Reactive & Asset Adaptation

Enable PEDRO to respond quickly to cultural, social and market trends through GenAI.
Repurpose and transform existing campaign and product assets into new formats, particularly AI-generated video and motion content.
Identify opportunities to maximise the value and lifespan of existing brand assets.

AI Brand DNA & Guidelines

Establish and evolve PEDRO's GenAI visual language and creative DNA.
Develop guidelines, workflows, prompts and best practices to ensure consistency and quality across AI-generated content.
Build knowledge and AI capabilities within the wider creative team.

Trend & Technology Forecasting

Stay ahead of emerging GenAI tools, visual trends and content formats.
Identify relevant opportunities for PEDRO and recommend new tools, techniques and workflows.

REQUIREMENTS:

Minimum 3 years' experience in creative content, design, multimedia or related fields.
Diploma / Degree in a relevant creative discipline.
Strong hands-on experience with Generative AI image and/or video tools (Higgsfield AI, Midjourney, Kling AI or others).
Proven track record with a strong creative portfolio.
Strong understanding of visual composition, storytelling, art direction and brand aesthetics.
Prior experience in Photography, digital imaging / retouching, videography, video editing, graphic design, motion graphics or animation is preferred.
Able to work independently and collaboratively within a multidisciplinary creative team.
Curious, experimental and proactive in adopting emerging AI technologies.

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