Lead Generation Specialist
At a glance
Mid-level Demand Generation role at CGM. Richardson · full-time.
Pay not stated Demand Generation salary
growthroles summary, based on the employer's posting.
What you'll do
- Spend most of the day calling prospective customers to introduce CGM offerings and generate initial interest
- Research buyer profiles and judge which prospects are most likely to engage before reaching out
- Use email and additional follow-up methods to maintain prospect interest and advance leads
- Screen incoming inquiries, separate purchase intent from general interest, and send qualified opportunities to sales
- Coordinate with sales and marketing on campaigns and messaging, while keeping lead records accurate in CRM or SAP
What you bring
- You have worked directly in outbound calling, telesales or lead generation
- You are comfortable making many calls, handling rejection and continuing follow-up
- You communicate effectively by phone and can build rapport with prospects
- You understand B2B sales funnels and have used Salesforce, SAP or a comparable CRM
Who this fits
This role suits someone who is comfortable spending most of the day on outbound calls and staying persistent through rejection. It is based in Richardson, with hybrid work options available.
From the employer
Create the future of e-health together with us by becoming a Lead Generation Specialist
At CompuGroup Medical we have the mission of building ground-breaking solutions for digital healthcare. Our vision is revolutionizing how healthcare professionals produce, access, and utilize information and thus enabling them to focus on the core value of their work: patient outcomes.
Your Contribution:
- Cold Call Prospects (Primary Responsibility): Spend the majority of your day making outbound cold calls to prospective customers, introducing CGM products and services and generating interest from a cold start.
- Identify & Qualify Leads: Research potential prospects, review buyer profiles, and assess their likelihood of engaging with CGM solutions before calling.
- Follow Up via Multiple Channels: Supplement cold calls with email and other outreach to keep prospects engaged and move them through the pipeline.
- Respond to Inbound Prospects: Handle a smaller share of inbound inquiries, qualifying and routing them to the appropriate sales teams.
- Evaluate & Score Opportunities: Analyze prospect data, qualify leads, and pass high-quality opportunities to the sales team.
- Collaborate with Sales & Marketing: Partner with internal teams to refine lead generation strategies, campaigns, and messaging.
- Maintain CRM Accuracy: Log call outcomes and manage leads within CRM/SAP systems to ensure data accuracy and pipeline visibility.
- Support the Sales Process: Help streamline the sales funnel by distinguishing between general interest and true purchase intent.
Your Qualification:
- Prior experience in a similar role required — candidates must have direct experience in outbound cold calling, telesales, or lead generation.
- Comfortable and confident making a high volume of outbound cold calls daily; resilient to rejection and persistent in follow-up.
- Strong communication skills with the ability to build rapport quickly over the phone.
- Familiarity with CRM platforms (Salesforce, SAP, or equivalent).
- Understanding of sales processes and funnels in a B2B environment.
- Analytical mindset with the ability to interpret data and identify trends.
- Organized, detail-oriented, and able to manage multiple priorities at once.
What you can expect from us:
- Purpose: Become a part of a significant initiative. At the intersection of healthcare and digital innovation, we are shaping the future of e-health.
- Equal Opportunity Employer: At CGM, we value our team members and strive to create an environment where everyone has the opportunity to succeed.
- Career Opportunities: We are offering a variety of internal career opportunities and numerous long-term perspectives.
- Security: We offer a secure workplace in a crisis-proof market.
- All-round benefits package: Medical, Dental and Vision as well as 401k with employer matching. Personal Time Off to promote work life balance.
- Work environment: Modern workplaces, flexible working hours, hybrid work options and much more.
Convinced? Submit your application now! Please make sure to include your salary expectations as well as your earliest possible hire date.
We create the future of e-health. Join us in a cause that shapes the very future of hope and healing. At the powerful crossroads of healthcare and innovation, we are passionately building the next chapter of e-health—a revolution that saves lives, transforms care, and brings compassion into the digital age. Together, we can make a lasting difference.
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