growthroles

Head of Wholesale - Business Development (CPaaS / SMS)

CEQUENS Open · verified Sep 22, 2026
Remote Serbia Full-time Director Business Development

At a glance

Leadership Business Development role at CEQUENS. Remote, Serbia · full-time.

Pay not stated

RoleBusiness Development
SeniorityDirector
LocationSerbia
WorkplaceRemote
EmploymentFull-time
PostedAug 12, 2026 · 5w ago
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Win international wholesale business, adding new accounts while pursuing global and tier-one and tier-two enterprises
  • Build and carry out growth plans for wholesale sales, with individual and team targets attached
  • Manage buying, selling, account profitability, invoice collection follow-up, and contract quality checks
  • Lead the trading team’s development, set aligned KPIs, and handle partner escalations
  • Represent the role at industry events, track their returns, and share market developments with traders

What you bring

  • A university degree in business or marketing, with an MBA or comparable postgraduate study preferred
  • More than ten years in CPaaS or telecom, including a record of winning wholesale business
  • Direct SMS wholesale and trading sales experience, including work with major accounts such as TikTok, Microsoft, or Google
  • Strong leadership, relationship-building, negotiation, conflict-resolution, pricing, and financial-management skills
  • Frequent business travel and ongoing industry-focused professional development

Who this fits

You’ll suit a senior wholesale sales leader who can win international accounts, manage trading economics, and lead account-management teams toward commercial and operational goals. The role is remote from Serbia and includes frequent business travel.

From the employer

CEQUENS is a leading global communications platform as a service (CPaaS) provider that simplifies customer engagement for businesses through its innovative, reliable, and secure communication solutions. Established in 2011, CEQUENS offers a comprehensive suite of APIs, including SMS, WhatsApp for Business, Voice, Push Notifications, and more, enabling seamless and personalized interactions across multiple channels. Our partner network covers MEA region with international access to messaging hubs worldwide and our clients include major banks, credit cards, digital payments, OTT applications, government authorities, health and education, and other industry verticals.

This is a sales role. The Head of Wholesale is responsible for winning international wholesale new business , driving new business initiatives, and managing the profitability of account activities. This role involves hunting and winning major global accounts and representing the company at industry events, and aligning trading activities with the company's overall strategy.

Main Areas of Responsibility

Business Development and Sales Management:

  • Winning new business and increase sales in the wholesale segment, aiming to add a specific number of new accounts each quarter. This a new business development role.
  • Support acquisition of global accounts and tier 1 and 2 international enterprises.
  • Manage the buying and selling processes and the overall profitability of accounts.
  • This is a target sales role (induvial and team targets)
  • Develop and execute a comprehensive business development strategy to drive growth and increase market share.

Team Leadership and Development:

  • Lead and develop the team's technical and professional skills.
  • Serve as the primary point of contact for escalation for anything related to the partners.
  • Regularly communicate updates on account progress and new requirements to ensure smooth operations.
  • Supervise the amendment of contracts to ensure compliance with organizational standards and perform quality checks.


Strategic Representation and Networking:

  • Represent CEQUENS at relevant industry events and conferences, ensuring measurable returns on investment.
  • Keep the trading team updated with the latest industry changes and developments.

Financial and Operational Oversight:

  • Oversee the follow up, if needed, for the collection of invoices.
  • Establish clear objectives and KPIs for traders that align with the company's strategic goals.

Requirements

Educational and Professional Qualifications:

  • Required: University Graduate in Business or Marketing.
  • Preferred: MBA or equivalent postgraduate qualification.
  • MUST have 10 plus years of related experience CPaaS or telecom industry, with a proven track record in winning business in Wholesale.

Skills:

  • Proven new business/sakes winnign experience in SMS Wholesale and trading clients
  • Strong account management skills dealing with Mega/multiple accounts
  • Experience with dealing with business like TikTok, Microsoft, Google..
  • Demonstrated ability to achieve strong sales results in targeted enviroment
  • Effective leadership skills capable of driving the account management team towards achieving business and operational goals.
  • Excellent skills in conflict resolution, problem-solving, and interpersonal communications.
  • Proficient in mentoring and coaching team members across various levels.
  • Understanding of pricing strategies and financial management within the trading sector.
  • Willingness and ability to travel frequently for business needs.
  • Commitment to continuous professional development through industry-related education.
  • Strong relationship-building and influential skills.

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