Performance Marketing Manager, North America
At a glance
Mid-level Performance Marketing role at Castlery. Singapore, Central, Singapore.
Pay not stated Performance Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set channel plans and campaign budgets using results, commercial priorities, and North American growth opportunities
- Run Meta, Google, and other relevant paid campaigns, handling both strategic choices and daily optimisation
- Test audiences, creative, bids, and channel mix, then use campaign and business data to decide what to change
- Turn performance findings into practical recommendations and creative briefs for Creative, Brand, and Commercial teams
- Improve campaign planning across the team and take charge of key projects when the paid media lead needs support
What you bring
- You have managed paid advertising for a substantial consumer or online retail business and can show commercial results
- You bring hands-on Meta and Google skills spanning campaign launch, optimisation, experimentation, and measurement
- You have overseen significant media spend and can make investment choices tied to performance and growth
- You can connect campaign results to business outcomes and move between planning and hands-on delivery
Who this fits
This role suits a hands-on performance marketer who can also shape channel direction and collaborate with Creative, Brand, and Commercial teams. The position is based in Singapore and reports to the Senior Manager, Acquisition.
From the employer
We're rethinking homes for how people really live, and we're looking for a Performance Marketing Manager to drive growth across North America.
Performance Marketing at Castlery brings together creative thinking, data and commercial judgement to reach customers and grow our business. As the Performance Marketing Manager for North America, you'll shape channel strategy, own performance and raise execution standards across the team.
What you will be doing:
You'll own performance across key North America paid media channels, moving confidently between channel strategy and hands-on campaign execution.
Paid Media Strategy and Performance
- Own and optimise campaigns across Meta, Google and other relevant performance channels.
- Shape channel strategy and allocate budgets based on performance, commercial priorities and growth opportunities.
- Identify opportunities to scale while balancing acquisition efficiency and sustainable growth.
Testing and Insights
- Drive structured testing across audiences, creative, bidding and channel mix.
- Analyse campaign and business data to understand what's working, what needs to change and where to invest next.
- Turn findings into clear actions and recommendations, applying learnings across campaigns.
Creative and Cross-Functional Collaboration
- Partner with Creative, Brand and Commercial teams to align campaigns with business priorities.
- Translate performance insights into actionable creative briefs and feedback.
- Work across teams to improve campaign effectiveness and support key commercial initiatives.
Team Capability and Broader Ownership
- Raise the quality of campaign planning, execution and optimisation across the team.
- Share knowledge and strengthen ways of working to build team capability.
- Act as a strong right-hand to the paid media lead, taking ownership of key initiatives and broader responsibilities when needed.
What you'll need:
- Strong experience managing paid media for a sizeable consumer or e-commerce business, with clear evidence of commercial impact.
- Deep hands-on expertise across Meta and Google, including campaign setup, optimisation, testing and measurement.
- Experience managing meaningful media budgets and making sound decisions about investment, performance and growth.
- Strong analytical and commercial judgement, with the ability to connect campaign results to business outcomes.
- The ability to move between strategic planning and day-to-day execution.
- Clear communication skills and the ability to work effectively with Creative, Brand and Commercial teams.
- The initiative and judgement to own decisions, support others and take on broader responsibilities.
- Experience across additional performance channels would be a plus.
Additional Details:
- Based in Singapore, reporting to the Senior Manager, Acquisition
Built for Real Life, Designed for What's Next:
At Castlery, we've spent over a decade building a brand people love by designing furniture for real life - durable, beautiful, and made to keep up with change.
Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.
If you believe that good homes create good lives, come build with us.
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